Digital Marketing & Customer Analytics Manager

The Digital Marketing & Customer Analytics Manager plays a critical role in turning complex digital data into clear, actionable insights that drive growth across MGM Resorts International’s portfolio of iconic brands.

About Pool Hiring 2021 (Mgmcareers)

• Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment?
• Are you enthusiastic about being a team player in one of the most fascinating industries in the world?
• At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

Responsibilities

• This role leads data storytelling across digital marketing platforms, focusing on channel performance, attribution modeling, media spend effectiveness, A/B testing, customer engagement, and booking behaviors.
• Your work will directly influence strategy, optimization, and investment decisions across MGM’s digital ecosystem.
• Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations.
• Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior.
• Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy.
• Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers.
• Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution.
• Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems.
• Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units.
• Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies.

Requirements

• Bachelor’s degree required 2+ years of prior relevant professional experience required
• Experience writing and executing code (e.g., SQL, Python, Azure Databricks) Hands-on experience with digital analytics tools such as Adobe Analytics and/or
• Google Analytics Strong analytical and quantitative skills with the ability to assess financial and business impact
• Proven ability to identify problems quickly and deliver data-driven solutions
• Strong understanding of digital traffic drivers, data visualization, and analytical problem-solving
• Ability to think critically, anticipate challenges, and identify tools or resources needed to succeed

Excellent written, verbal, and presentation communication skills

• Ability to manage multiple projects and priorities in a fast-paced, high-pressure environment
• Strong attention to detail with a commitment to accuracy, consistency, and quality THE PERKS & BENEFITS: Prioritize your wellness, access programs crafted to nurture your mental and physical health.

Benefits

• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
• Savor delicious meals for free in our employee dining room.
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we’ve got you covered.

Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.

VIEW JOB DESCRIPTION

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12135 Are you ready to JOIN THE SHOW ? Apply today!