Director of Product – Vehicle Service Contracts / Third-Party Administration

APCO Holdings partners with dealerships across North America to deliver innovative vehicle protection products and services that enhance the ownership experience for customers and drive growth for our partners. Through our family of brands, we bring together industry expertise, technology, and data-driven insights to help dealers strengthen their finance and insurance performance and build lasting relationships with their customers.

Our teams work collaboratively across operations, technology, risk, finance, marketing, and sales to deliver solutions that create measurable value and support the continued growth of APCO and the partners we serve.

Position Summary

The
Director of Product –
is responsible for the strategy, development, performance, and lifecycle management of vehicle protection products administered through the organization’s third-party administration platform.

This leader owns the intersection of
product strategy, underwriting economics, dealer and partner needs, regulatory requirements, claims performance, technology, and operational execution
. The Director works cross-functionally to develop competitive products that create value for dealers, agents, OEMs and other distribution partners while delivering sustainable profitability and a strong customer experience.

The role requires deep knowledge of the automotive F&I industry, particularly
Vehicle Service Agreements/Contracts (VSA/VSC), TPA operations, product pricing, claims, compliance, and distribution
.

Key Responsibilities

Product Strategy & Ownership

Own the product strategy and roadmap for assigned VSA/VSC and related vehicle protection products.

Focus on forms consolidation

Identify opportunities for new products, coverage enhancements, eligibility changes, pricing structures, and program improvements.

Translate market, dealer, agent, OEM, lender, and consumer needs into actionable product requirements.

Develop product business cases, including market opportunity, competitive positioning, economics, operational requirements, and implementation plans.

Manage products throughout their lifecycle, from concept and design through launch, optimization, and retirement.

Establish clear product positioning and value propositions for different distribution channels.

Product Development & Launch

Lead cross-functional development and implementation of new products and major product enhancements.

Define coverage, exclusions, eligibility, terms, deductibles, limits, cancellation provisions, and other product parameters.

Establish launch plans, milestones, ownership, dependencies, and success measures.

Ensure Product, Sales, Claims, Operations, Legal/Compliance, Finance, Actuarial, IT, Marketing, and Training are aligned before launch.

Conduct post-launch reviews and make adjustments based on actual performance.

Product Economics & Performance

Review the overall financial performance of assigned products in partnership with Finance, Actuarial, Claims, and senior leadership.

Monitor key performance indicators including:

Written volume and revenue

Product penetration

Average selling price

Claims frequency and severity

Loss ratios

Cancellation rates

Administrative expenses

Reserve development

Underwriting profitability

Partner and dealer performance

Identify adverse trends and lead corrective actions involving, coverage, eligibility, claims or distribution.

Balance market competitiveness with appropriate risk-adjusted returns.

Market & Competitive Intelligence

Maintain a strong understanding of the automotive F&I and vehicle protection marketplace.

Monitor competitor products, coverage structures, pricing, technology, dealer programs, OEM offerings, and emerging industry trends.

At APCO, the way we work matters just as much as the results we deliver. Our values guide how we work, how we partner, and how we deliver results.

We C.A.R.E.
Committed – We build strong, high-trust relationships with our partners and each other.
Accountable – We take ownership of outcomes and hold ourselves to the highest standards of performance and integrity.
Results-Driven – We focus on delivering measurable outcomes that create value for our partners and our business.
Excellent – We strive for excellence in everything we do while balancing short-term performance with long-term success.

If you're excited about joining a team that values collaboration, accountability, and continuous improvement, we'd love to hear from you.

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