皇家宠物-Education and Ecosystem (Sr.) Manager

Ecosystem Strategy & Leadership: Develop and execute the ecosystem strategy aligned with business growth objectives and channel priorities.

Responsibilities

• Build a scalable ecosystem framework covering education, recruitment, community engagement, advocacy and digital activation.
• Lead the development and deployment of educational programs targeting breeders, rescue organizations, pet professionals and key opinion leaders.
• Manage educational platforms and portals, ensuring content relevance, user engagement and learning effectiveness.
• Collaborate with internal and external experts to develop high-quality educational content and learning journeys.
• Drive the development of digital ecosystem platforms and community programs, develop content strategies that strengthen professional advocacy and support recruitment objectives
• Lead pillar owned planning and execution of industry conferences, exhibitions, competitions and strategic partnerships.
• Manage participation in major industry events and brand experience programs.
• Strengthen relationships with industry associations, opinion leaders and ecosystem partners.
• Build advocacy programs that increase recommendation and influence within targeted communities.
• Manage ecosystem-related budgets and resources to ensure effective investment allocation.

Requirements

• Bachelor's degree or above in Marketing, Business Administration, Veterinary Science, Animal Science or related disciplines.
• 5+ years of experience in Brand Marketing, Trade Marketing, Professional Marketing, Customer Engagement or related commercial functions.
• Experience in pet care, healthcare, FMCG, pharmaceutical, nutrition or related industries is preferred.
• Demonstrated success in cross-functional project leadership and stakeholder management.
• Strong project management and budget management capabilities.