Lifecycle Marketing Manager

This

position

is

listed

on

behalf

of

a

partner

company,

who

manages

all

applications

and

next

steps.

Our

partner

is

looking

for

a

Lifecycle

Marketing

Manager

based

in

the

United

States

.

The

Lifecycle

Marketing

Manager

will

play

a

key

role

in

driving

customer

engagement,

product

adoption,

and

revenue

growth

within

a

fast-growing

B2B

SaaS

environment.

This

position

combines

customer

marketing,

demand

generation,

and

campaign

management

to

engage

both

existing

customers

and

prospective

buyers.

You

will

take

ownership

of

the

end-to-end

webinar

and

virtual

events

strategy

while

developing

integrated

lifecycle

campaigns

that

generate

measurable

business

results.

Working

closely

with

Demand

Generation,

Sales,

Customer

Success,

RevOps,

and

Product

Marketing,

you

will

create

targeted

experiences

that

encourage

product

expansion

and

attract

new

customers.

This

is

an

opportunity

to

shape

scalable

marketing

programs,

experiment

with

new

approaches,

and

directly

influence

pipeline

growth.

Accountabilities:

Own

and

manage

the

end-to-end

webinar

program,

including

topic

development,

speaker

coordination,

promotional

campaigns,

live

production,

post-event

follow-up,

and

pipeline

reporting.

Continuously

optimize

webinar

performance

by

testing

different

formats,

such

as

live

sessions,

on-demand

content,

webinar

series,

and

customer

panels,

identifying

successful

approaches

and

scaling

them.

Develop

and

execute

lifecycle

marketing

campaigns

and

events

that

encourage

existing

customers

to

discover

additional

products

and

drive

cross-sell

and

expansion

opportunities.

Define

customer

segmentation

strategies

based

on

product

ownership,

customer

maturity,

team

size,

and

renewal

stages

to

deliver

relevant

content,

invitations,

and

calls

to

action.

Design

and

coordinate

integrated

campaigns

targeting

both

prospects

and

existing

customers,

aligning

audiences,

messaging,

offers,

and

timing

with

Demand

Generation.

Monitor

and

analyze

campaign

performance,

including

registrations,

attendance,

engagement,

conversions,

and

sourced

pipeline,

using

insights

to

improve

marketing

effectiveness.

Collaborate

with

Sales,

Customer

Success,

RevOps,

Product

Marketing,

and

other

cross-functional

stakeholders

to

ensure

consistent

execution

and

alignment

with

business

objectives.

Contribute

to

strategic

marketing

initiatives,

operational

improvements,

and

continuous

learning

across

the

team.

Requirements:

At

least

3

years

of

B2B

marketing

experience

in

customer

marketing,

demand

generation,

campaign

management,

or

a

related

field.

Proven

experience

managing

webinar

and

virtual

event

programs

from

initial

planning

and

promotion

through

execution,

follow-up,

and

performance

analysis.

Hands-on

experience

with

marketing

automation

and

webinar

platforms

such

as

HubSpot,

Marketo,

Zoom

Webinars,

or

ON24.

Demonstrated

ability

to

develop

marketing

programs

that

generate

measurable

pipeline,

including

customer

expansion,

cross-selling,

and

new

customer

acquisition.

Previous

experience

marketing

B2B

SaaS

products,

preferably

within

a

technology-focused

environment.

Strong

understanding

of

campaign

performance

measurement,

marketing

analytics,

and

pipeline

reporting.

Excellent

problem-solving,

critical-thinking,

and

organizational

skills,

with

strong

attention

to

detail

and

a

commitment

to

high-quality

execution.

Strong

written

and

verbal

communication

skills,

with

the

ability

to

build

relationships

and

collaborate

effectively

across

multiple

teams.

Adaptability

and

initiative,

with

the

ability

to

manage

evolving

priorities,

take

ownership

of

shared

objectives,

and

continuously

improve

marketing

processes.

Nice

to

have:

Experience

marketing

technology

products

to

IT

professionals

or

other

technical

audiences.

Familiarity

with

lifecycle

marketing

strategies,

customer

segmentation,

and

How Jobgether works

• We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
• We appreciate your interest and wish you the best!
• Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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