Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re

Pavago

Brazil +4
Remote
Posted 29 Oct 2026

# Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re

> Pavago · Brazil (Remote) · — · Posted 2026-10-29

**Workplace:** remote

## Description

### **Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote**

**Position Type:** Full-Time, Remote
**Working Hours:** U.S. Business Hours

### **About the Role**

At Pavago, one of our clients is hiring a **Demand Generation Manager** to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between **marketing and sales**, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

### **What You’ll Do**

Build and execute **multi-channel demand generation campaigns**
Manage campaigns across:

Email marketing
Content
Webinars
Paid acquisition
Account-Based Marketing (ABM)

Build lead nurture and lifecycle programs
Partner with sales to define **ICP, audiences, and targeting**
Develop lead scoring and qualification frameworks
Track and improve **MQL → SQL → Opportunity** conversion
Analyze pipeline contribution, campaign ROI, and funnel performance
Improve marketing automation and CRM workflows
Run experiments to increase qualified leads and pipeline
Report performance insights and recommendations to leadership

### **Requirements**

**4+ years of B2B marketing or demand generation experience**
Proven experience generating **measurable sales pipeline**
Strong understanding of B2B sales and marketing funnels
Experience with **HubSpot, Salesforce, Marketo**, or similar platforms
Experience building multi-channel demand generation campaigns
Strong knowledge of lead nurturing, scoring, and qualification
Strong analytical and campaign management skills
Comfortable measuring campaign ROI and pipeline contribution
Ability to collaborate closely with sales leadership
Strong written and verbal English communication

### **What Success Looks Like**

Growth in qualified marketing-generated pipeline
Higher MQL-to-SQL and SQL-to-opportunity conversion
Strong campaign ROI and pipeline contribution
Effective lead nurturing and lifecycle programs
Clean marketing automation and CRM processes
Strong alignment between marketing and sales

### **Interview Process**

Initial Screening Call
**Spark Hire Video Interview**
Recruiter Interview
Client Interview
Offer & Onboarding

### **Apply Now**

If you know how to turn **B2B marketing campaigns into qualified pipeline**, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

**#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/0EE790CB88/apply)