E-Commerce Specialist

E-Commerce Specialist to manage and grow our online business, with a primary focus on Amazon , while also supporting Shopify and Google Ads . This position will be responsible for day-to-day e-commerce operations, advertising, content optimization, inventory management, and performance analysis.

About SBT Global, Inc.

• We are a growing character IP and plush toy company creating products that bring characters to life through creativity, storytelling, and meaningful collaborations.
• From original characters to licensed partnerships with global brands, we develop products that bring joy to fans of all ages.

Responsibilities

• 1.
• Amazon Manage day-to-day operations of Amazon Seller Central.
• Create, update, and optimize product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms.
• Manage and update A+ Content (EBC) and Amazon Brand Store.
• Monitor sales, traffic, conversion rates, and other key performance metrics.
• Manage and optimize Amazon PPC campaigns, including keywords, bids, and budgets.
• Monitor advertising performance including ACOS, ROAS, and TACOS.
• Support pricing, promotion, and sales strategies.
• Manage FBA inventory, replenishment, and shipments.
• Resolve stranded inventory, suppressed listings, Buy Box, and other Seller Central issues.
• Account Health, Seller Feedback, and customer service issues.
• Conduct keyword and competitor research to identify sales opportunities.
• 2.
• Shopify Support day-to-day Shopify store operations.
• Create and update products, collections, pricing, and promotions.
• Monitor website traffic, sales, and conversion performance.
• Support merchandising and promotional activities to improve online sales.
• Coordinate with design and marketing teams to update website content and product assets.
• 3.
• Google Ads & Analytics Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max (PMax).
• Monitor campaign performance including ROAS, CPA, conversions, and advertising spend.
• Analyze campaign performance and identify opportunities to improve advertising efficiency.
• Monitor website and campaign performance using Google Analytics 4 (GA4) and other analytics tools.
• 4.
• Reporting & Analysis Monitor overall e-commerce sales and performance across Amazon and Shopify.
• Analyze traffic, conversion, advertising, and product performance.
• Identify opportunities to improve sales, conversion, and profitability.
• Prepare regular e-commerce performance reports and recommendations.

Requirements

• Minimum 2 years of hands-on e-commerce experience.
• Strong hands-on experience with Amazon Seller Central. ·Experience managing Amazon PPC advertising campaigns.
• Strong understanding of Amazon listing optimization and FBA operations.
• Experience with A+ Content and Amazon Brand Store.
• Basic experience with Shopify.
• Ability to analyze sales, traffic, conversion, and advertising data.
• Proficiency in Microsoft Excel and other Microsoft Office applications.
• Strong analytical, organizational, and problem-solving skills.
• Strong attention to detail and ability to manage multiple SKUs and projects.
• Ability to work independently and take ownership of day-to-day e-commerce operations.
• Must be legally authorized to work in the United States.

Preferred

• Experience with Google Ads, including Shopping and Performance Max (PMax).
• Experience with Google Analytics 4 (GA4).
• Experience with Shopify merchandising and conversion optimization.
• Experience with consumer products, toys, gifts, or character/licensed products.
• Experience managing a large number of SKUs.
• All your information will be kept confidential according to EEO guidelines.
• Pico Rivera, CA Full-Time, On-site Salary: $70,000 DOE