Amazon Content Manager

Responsibilities

• Amazon Content Manager (m/f/d) Your Responsibilities Analyze and optimize existing Amazon listings across eight European marketplaces.
• SEO titles, bullet points, product descriptions, and backend search terms.
• Review and optimize product images and A+ Content.
• Conduct keyword research and competitor analysis.
• Identify opportunities to improve product visibility, listing quality, and conversion rates.
• Prioritize optimization tasks and document changes systematically.
• Monitor listing performance and evaluate the results of optimizations.
• Use AI tools, spreadsheets, and standardized workflows to work efficiently across a large product portfolio.
• The ideal candidate combines analytical thinking, visual judgment, attention to detail, and a structured approach to improving existing listings across multiple marketplaces.
• Role Requirements & Interview Guide 1.
• The main responsibility of this role is to optimize existing Amazon listings across multiple European marketplaces, including Germany, France, Spain, Italy, the UK, the Netherlands, Ireland, and Sweden.
• The goal is to improve product visibility, listing quality, and conversion rates by optimizing product images, SEO content, and A+ Content.
• A. Amazon SEO & Keyword Optimization — Very Important The candidate should be able to: Research and identify relevant keywords for different products and marketplaces.
• Optimize product titles, bullet points, product descriptions, and backend search terms.
• Integrate important keywords naturally without making texts repetitive or difficult to read.
• Understand customer search intent and distinguish between broad keywords and specific long-tail keywords.
• Identify missing keywords and opportunities to improve organic visibility.
• Understand how Amazon SEO differs from traditional website SEO.
• B. Product Image Optimization — Very Important The candidate should be able to: Evaluate existing product images and identify weaknesses.
• Understand what makes a strong main image and an effective set of secondary images.
• Recommend improvements to image quality, order, messaging, and visual presentation.
• Ensure that product benefits and features are communicated clearly.
• Identify which product details customers need to see before making a purchase.
• Create clear briefs for graphic designers or other team members.
• Understand Amazon's image requirements and guidelines.
• C. A+ Content Optimization The candidate should be able to: Review existing A+ Content and identify opportunities for improvement.
• Structure content in a logical and visually appealing way.
• Communicate product benefits, materials, features, and use cases effectively.
• Combine images, headlines, text, and comparison modules appropriately.
• Ensure consistency between A+ Content, product images, and listing text.
• Understand how A+ Content can support customer confidence and purchase decisions.
• Very Important The candidate should be able to: Understand key metrics such as sessions, conversion rate, orders, and sales revenue.
• Identify potential visibility problems versus conversion problems.
• Compare performance before and after listing changes.
• Develop hypotheses and prioritize improvements based on their potential impact.
• Document results and learn from successful and unsuccessful optimizations.
• Understand that changes in performance do not automatically prove that a specific optimization caused the change.
• E. International Marketplace Management The candidate should be able to: Work systematically across multiple European Amazon marketplaces.
• Understand that search behavior, keywords, and customer expectations can differ between countries.
• Use keyword research, translation tools, and AI tools effectively.
• Check translated content for accuracy, completeness, and consistency with product specifications.
• Recognize when a native speaker or professional linguistic review is necessary.
• Maintain consistent product information and brand communication across all marketplaces.
• Knowledge of German, French, Spanish, Italian, Dutch, Swedish, is an advantage, but fluency in every language is not required.
• Prioritize tasks according to their expected impact.
• Document changes clearly and consistently.
• Work confidently with Excel or Google Sheets.
• Follow established workflows and quality-control procedures.
• Check product information and variations carefully before making changes.
• Ideally, have experience with Amazon Seller Central and bulk uploads via flat files.

Requirements

• Strong analytical and structured working skills.
• Excellent attention to detail and an understanding of customer needs.
• Good writing skills and a feel for clear, persuasive product communication.
• Confident use of Excel or Google Sheets.
• Interest in e-commerce, SEO, product presentation, and data analysis.
• Ability to manage multiple products and tasks independently.
• Willingness to learn new tools, processes, and marketplace requirements.
• Previous Amazon experience is an advantage but not essential if the required skills can be demonstrated in other ways.
• Knowledge of German, French, Spanish, Italian, Dutch, Swedish, or English is a plus, but fluency in all target languages is not required.
• Matters Most to Us We are looking for someone who does not simply change product texts or images, but can identify which improvement is most likely to make a meaningful difference for a specific product .

What Skills Should the Candidate Have?

• Fluency in all target languages is not required.
• Language skills are a bonus, but the candidate's ability to analyze, optimize, and improve existing listings is more important.
• Identifies errors, inconsistencies, and opportunities for improvement.
• Understands what customers need to know before purchasing a product.
• Can manage many products and tasks systematically.
• Learns new tools, processes, and marketplace requirements quickly.

Preferred

• Identifies optimization opportunities independently instead of waiting for instructions.
• Previous Amazon experience is valuable, but it should not be the only selection criterion.
• A candidate with strong analytical skills, attention to detail, and a willingness to learn may also be a good fit.

F. Organization

& Implementation The candidate should be able to: Manage multiple products and marketplaces simultaneously.

Important Soft Skills

The following characteristics are particularly important: Analytical thinking: Makes decisions based on data and logical reasoning.

Quality awareness

Checks work carefully before changes go live.

Results orientation

Wants to understand whether an optimization actually improves performance.