Brand Creative Consultant
- New York, United States
- Posted
Join our team as a Brand Creative Consultant, where you'll work directly with the SVP of Marketing to shape our brand's presence in the world. This role requires a hands-on leader with sharp storytelling instincts, who can run internal creative resources, direct agency partners, and work across the business to deliver inspiring and effective work. You'll develop and deploy a brand creative strategy, set and hold the creative bar, build a creative engine, direct creative across various channels, partner closely with Product Design/UX, work with Legal and Compliance, and measure creativity against business outcomes.
- Développer et déployer une stratégie créative de marque de bout en bout, y compris les campagnes publicitaires, les publicités télévisées, les vidéos explicatives et le contenu social.
- Diriger la création à travers divers canaux, y compris la télévision, la radio, l'affichage extérieur, l'audio, les podcasts, les influenceurs, l'affiliation et les réseaux sociaux.
- Mesurer la créativité par rapport aux résultats commerciaux et optimiser en conséquence.
- Motivation that comes from moving the business, not collecting awards
- The discipline to work inside a defined strategy and voice, and the craft to make it feel fresh campaign after campaign
- Proven range across formats, from always-on performance ads to large-scale brand campaigns
- Experience managing significant creative budgets with a clear view of what's driving growth
- Storytelling instincts that connect authentically with everyday Americans
- A collaborative track record across marketing, product, and executive teams
- Taste and judgment: you elevate the work without losing sight of the business objective
- Experience shipping creative in a regulated category, ideally financial services, where compliance review is part of every brief
- 10+ years in brand or creative leadership, ideally in consumer tech or another high-growth brand environment
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