Director of Provider Growth Marketing

Join Headway, a rapidly growing mental health startup, as the Director of Provider Growth Marketing. In this role, you will lead the Provider Growth Marketing team, driving the acquisition of high-quality providers into Headway's network. You will own and scale the channel portfolio, hire and manage the team, and partner closely with Sales, RevOps, Finance, and R&D. The ideal candidate has a proven track record of driving business growth through multiple marketing channels and has experience in performance marketing measurement.

• Accélérer la croissance rapide de la base de fournisseurs de Headway en développant et en mettant en œuvre des stratégies de marketing efficaces.
• Posséder et développer le portefeuille de canaux, y compris les canaux payants, organiques, de cycle de vie et de référence, en testant de nouveaux canaux et stratégies.
• Recruter, coacher et gérer l'équipe responsable de ces canaux pour développer leurs compétences et leurs carrières.

• You've personally driven real business growth by leading a marketing organization using multiple channels (SEM, social, organic, lifecycle, referral, etc) at a company with an acquisition machine as large or larger than Headway's
• You have a track record of collaborating with finance, R&D, and sales, and can be a part of upleveling our practice
• You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation
• You have experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be a thought leader for how Headway's approach should evolve
• You've hired, developed, and managed channel managers and ICs and have grown the careers of your people
• You're opinionated about how performance marketing should be measured and can drive our approach to evolve
• You have a track record of launching impactful new channels, strategies, and rapid experimentation

USD 212,000 - 265,000