Director of Growth Marketing
- United States
- Posted
Join OpenX as the Director of Growth Marketing, where you will lead the strategy and execution of multichannel acquisition, AI search visibility, and pipeline reporting. You will work closely with cross-functional partners, drive influence across the organization, and report to the Sr. Director of Corporate Marketing. This role requires a strategic and technical mindset, with a focus on pipeline and demand generation, AI visibility and search growth, marketing analytics and attribution, and team management.
- Construire et développer une stratégie de génération de demande à travers divers canaux, en ciblant les éditeurs, les partenaires de demande et les agences.
- Assurer la visibilité d'OpenX à la fois dans les recherches traditionnelles et dans les modèles de langage, en mettant en œuvre des programmes d'optimisation.
- Concevoir et maintenir un modèle d'attribution des revenus qui crédite le rôle du marketing dans les affaires, de la première interaction à la conclusion.
- 10+ years in growth marketing, ideally in adtech, SaaS, or another B2B environment
- Hands-on experience with AEO/GEO/LLMO — you've run a program to improve brand visibility and citation in AI-generated answers
- Working knowledge of how structured data, schema, and site architecture affect both classic SEO and LLM crawlability
- Ownership-level fluency in HubSpot, including its AI tools, paired with the ability to partner effectively with the team owning Salesforce; comfort with a BI tool and the ability to build attribution logic
USD 180,582 - 212,450
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