Marketing Manager (International B2B)

Join our team as a Marketing Manager (International B2B) and lead the end-to-end content strategy, execution, and optimization of growth hacking projects, prospecting initiatives, and customer engagement campaigns. You will design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets. This role requires a deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.

Responsibilities

• You will work from our London office in a hybrid capacity and collaborate with teams and channel owners, brand marketers, and diverse global cultures to elevate team performance.
• Lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns.
• Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
• Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey.
• Hands-on experience implementing multi-touch attribution models that tracks pipeline reporting and funnel analysis
• Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness
• Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns
• Strong understanding of full-funnel data, lead tracking, and attribution frameworks

Requirements

• Proficiency in managing core B2B marketing systems, including Salesforce and Marketo
• Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets
• Demonstrated success in prospecting campaign design and customer lifecycle retention modeling

Passion for restaurants, hospitality, and dining culture

• Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast
• Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement
• Experience evaluating and integrating emerging AI marketing technologies, copilots, or marketing automation platforms
• Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis
• 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment
• Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies