Product Marketing Manager

Join Perchwell as a Product Marketing Manager, where you will be responsible for bringing our product to market, influencing positioning and messaging, executing product and customer launches, and building systems to support our fast-paced product release schedule. You will work closely with Product, Customer Success, and Design teams, and have the opportunity to implement AI as a core component of your role. This is a hands-on position that requires strong writing skills, product judgment, and organizational discipline.

Responsibilities

• Exécution des lancements de produits et de clients, gestion du calendrier de lancement et construction des systèmes pour permettre à l'équipe de livrer à un rythme rapide.
• Rédaction du positionnement et du message pour chaque domaine de produit, production des actifs de lancement, y compris la messagerie de sortie, les articles du centre d'aide et les mises à jour.
• Responsabilité du plan de communication orienté vers les membres pour chaque conversion MLS, du lancement à la période parallèle, aux cohortes de formation, à la coupure et aux premiers mois.
• You have 3+ professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company where you owned launches, campaigns, or a content program end to end
• You seek feedback and apply it
• You take a project from idea through execution and iteration without being managed closely

Requirements

• You work easily with Product, Sales, Customer Success, and Design, and keep people informed without being asked

You are comfortable in front of customers

• You bring structure to cross-functional work. You build the plan, keep the checklist, chase the inputs, and hit the date, usually on several projects at once
• You want to understand how real estate agents, brokers, and MLSs work, and you can learn a technical product fast
• Have a willingness to travel
• You use AI tools every day and have turned at least one recurring piece of work into a system other people rely on
• You write clearly and can show it

Preferred

• Real estate or proptech experience is a plus

Pay

USD 130,000 - 150,000