Vertical Marketing Lead (Tier 1 Banks)

Join Socure, a leading identity verification and fraud prevention company, as a Vertical Marketing Lead for Tier 1 Banks. In this strategic role, you will drive pipeline, revenue growth, and competitive differentiation within the banking industry. You will work closely with product, sales, and ecosystem partnerships, and have the autonomy to influence how Socure wins in the market. This position offers a comprehensive benefits package, including health coverage, parental leave, 401k, and remote work flexibility.

• Definir y ejecutar una estrategia de marketing vertical para el Pod de GTM de Banca de Nivel 1, desarrollando propuestas de valor claras y posicionamiento competitivo.
• Colaborar con equipos de Producto, Ciencia de Datos y Marketing de Ingresos para integrar datos e información diferenciados en las narrativas verticales.
• Coordinar estrategias de campañas integradas a través de múltiples puntos de contacto, incluyendo correo electrónico, seminarios web, canales pagados y orgánicos.

• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives
• Analytical rigor and experience tying marketing programs to business outcomes
• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority

USD 180,000 - 220,000