Accounting Manager

The Accounting Manager will oversee day-to-day accounting operations, support accurate and timely financial reporting, and strengthen financial processes as the company scales. Partnering with Procurement, Marketing, Sales, Product, Supply Chain & Operations, and external advisors, this role will help maintain reliable financial records, effective controls, and clear visibility into business performance. The ideal candidate is a hands-on accounting professional who combines technical judgment, attention to detail, and proactive communication in a fast-moving, multichannel consumer business.

Responsibilities

• Financial Close & Reporting Own the monthly, quarterly, and year-end close calendar, including journal entries, accruals, reconciliations, and supporting schedules.
• Prepare financial statements and management reporting; investigate variances and communicate key findings to finance leadership.
• Revenue, Inventory & Cost Accounting Oversee accounting for ecommerce, wholesale, licensing, collaborations, and other revenue streams; review revenue recognition, returns, discounts, and partner settlements.
• Partner with Operations to reconcile inventory, track product and landed costs, and review cost of goods sold, inventory reserves, and product margins.
• Accounts Payable, Receivables & Cash Oversee vendor bills, payment approvals, customer invoicing, collections, and cash application; maintain visibility into aging balances and exceptions.
• Reconcile bank, credit card, and payment processor accounts; support cash forecasting and coordinate payroll accounting with internal owners and providers.
• Controls, Compliance & External Support Maintain documented accounting policies, approval workflows, and controls over financial transactions, system access, and supporting records.
• Coordinate audit, tax, and other compliance requests with external advisors; maintain schedules and track required deliverables and deadlines.
• Systems, Processes & Team Coordination Improve accounting workflows, reconciliations, reporting, and integrations across accounting, commerce, inventory, and payment platforms.
• Leverage modern technology, AI tools, and automation to continually optimize accounting workflows, reduce manual processes, and improve the speed, accuracy, and insightfulness of financial reporting.
• Proactively explore emerging technologies and identify opportunities to further enhance efficiency and scalability.
• Lean heavily on AI/technology/automations to improve speed, accuracy and insightfulness of reporting.
• Document SOPs, clarify ownership, and coordinate accounting staff or outsourced providers, as applicable; escalate close, control, and resource risks early.
• Success Looks Like Financial closes are completed on schedule, with accurate, insightful reporting and well-supported reconciliations.
• Revenue, inventory, costs, and cash balances are reliable; exceptions and risks are identified and resolved promptly.
• Controls and documentation are consistently maintained, and accounting workflows support the company’s growth.
• AI, automation, and modern technology are actively leveraged to reduce manual work, improve reporting capabilities, and create more scalable and efficient accounting processes.
• Works closely with Operations, Supply Chain, Sales, Commercial, and external accounting and tax partners.

Requirements

• Bachelor’s degree in Accounting, Finance, or a related field; CPA preferred.
• Typically 5+ years of progressive accounting experience, including ownership of close and reporting and experience reviewing others’ work.
• Strong knowledge of U.S. GAAP, reconciliations, financial reporting, and internal controls.
• Experience in retail, ecommerce, or vertically integrated consumer brands, particularly businesses where product sourcing, inventory management, and cost accounting are central to operations, is strongly preferred.
• Excel or Google Sheets skills and experience with accounting or ERP systems; ability to improve processes and work with cross-functional stakeholders.
• Demonstrated proficiency in applying modern technology, AI tools, and automation to streamline workflows and improve financial processes, coupled with a strong curiosity to explore and adopt emerging technologies.
• Excellent organization, judgment, communication, and follow-through; comfortable balancing recurring deadlines with changing priorities.
• Curiosity to learn, a self-starter mindset and ability to work in a fast-moving environment will enable success in this role.
• Reporting Structure Reports to the VP of Finance.

Preferred

• Exposure to wholesale, licensing, or high-growth environments is a plus.

Benefits

• Medical, Dental, and Vision insurance, a 401(k) plan, and Unlimited PTO for eligible employees.
• About VeeFriends LLC VeeFriends is a modern entertainment and consumer products company built around characters, storytelling, collectibles, community, and culture. Its business spans physical and digital collectibles, publishing, licensing, live experiences, commerce, and emerging consumer products.