Content Writer

Job Purpose This role strengthens content quality, consistency, and scalability across the organization. By adhering to governance, leading strategic planning, and improving cross-functional alignment, the Content Writer and Strategist ensure content effectively supports business goals and enhances overall customer experience.

Responsibilities

• The Content Writer and Strategist is primarily responsible for writing mortgage marketing content.
• Additionally, this role is responsible for supporting a unified content strategy that supports organizational objectives, strengthens brand consistency, and drives customer engagement for ICE Surefire / ICE Customer Acquisition.
• This role supports content planning, governance, creative direction, and performance optimization across multiple channels, including but not limited to email, SMS, social media, newsletters, and educational materials.
• The Content Writer and Strategist partners closely with cross-functional teams Product, legal, compliance to ensure content is scalable, high-quality, and aligned with business priorities.
• Creative Direction & Development Write content for mortgage marketing emails, newsletters, SMS, social campaigns, and educational assets.
• Review and refine content created by writers, designers, and cross-functional contributors.
• Translate complex mortgage information into clear, accessible content.
• Content Strategy & Planning Develop the content strategy, messaging framework, and channel-specific plans.
• Maintain a centralized content calendar across campaigns, automated workflows, and marketing initiatives.
• Identify content needs, gaps, and opportunities across the mortgage lifecycle.
• Conduct ongoing content audits to support prioritization and continuous improvement.
• Content Governance & Standards Maintain content standards, editorial guidelines, templates, and review processes.
• Ensure all content meets quality, compliance, accuracy, and brand requirements.
• Promote consistent voice and messaging across teams and channels.
• & Optimization Monitor engagement metrics and implement data-driven improvements.
• Earn industry awards for published mortgage content.
• Collaboration Partner with product, legal, compliance, and creative teams to align content with business goals.
• Participate in content planning cycles, stakeholder reviews, and workflow coordination.
• Ensure content supports automation, personalization, and scalability.

Requirements

• Knowledge and Experience Three plus years of writing experience
• Proven experience in content strategy for the mortgage industry, digital marketing, lifecycle marketing, or related fields
• Strong writing, editing, and storytelling skills with attention to detail Experience managing multi-channel content programs.
• Strong communication and collaboration skills with the ability to influence across teams
• Familiarity with CMS platforms, marketing automation systems, and content production workflows
• Familiarity with using AI to help generate content (writing and imagery) while maintaining brand voice, tone, style, and compliance

Preferred

• Knowledge and Experience Experience in SaaS, fintech, or other regulated industries
• Knowledge of CRM/lifecycle marketing programs and customer journey mapping
• Key Success Measures Improved engagement across email, SMS, social, and recurring content programs
• Stronger brand alignment across channels and teams
• Demonstrated impact on customer experience, engagement, and content-driven KPIs Expanded adoption and utilization of standardized content assets #LI-SF1 ---------- Intercontinental Exchange, Inc. is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to legally protected characteristics.