Sales Manager

At Liberis, our mission is to empower small and medium-sized businesses by removing finance as a friction to growth, delivering contextual, embedded financial solutions to support merchants at every stage of their business lifecycle.

We’re looking for an energetic and commercially driven Sales Manager to play a leading role in the development of our Sales team and the commercial performance of the business. This is a hands-on leadership role focused on coaching your team to convert leads into closed business, owning pipeline health and CRM discipline, and working closely with stakeholders to build a consistent and scalable sale operation.

Responsibilities

• Reporting to the Head of Sales, you’ll be at the centre of our go-to-market execution — driving performance across the full funnel and a key voice in shaping how the sales team operates day-to-day.

Team Coaching & Development

• Coach, develop and performance-manage a team of Sales Executives, helping each individual convert more effectively at every stage of the funnel
• Conduct regular call reviews and pipeline review sessions, using structured frameworks to identify strengths and areas for development
• Deliver impactful training sessions — both individually and to the wider team — on sales methodology, messaging, and process
• Run effective 1-2-1s and monthly performance reviews, setting clear goals and holding team members accountable through tailored development plans
• Bring consistent energy and direction to the team, motivating Sales Executives during both strong and challenging periods
• Lead onboarding for new Sales Executives, ensuring they ramp quickly and embed the right habits and processes from day one

Pipeline & Performance Management

• Own the health of the pipeline — running weekly reviews to track deal progression, identify risks, and ensure consistent execution of the contact strategy
• A hands-on approach to supporting deal progression, especially with larger ticket deals
• Champion CRM hygiene across the team, ensuring data accuracy, deal stage discipline, and adherence to CRM processes
• Identify and lead improvements to workflows and reporting to give greater visibility of funnel performance and conversion rates
• Analyse performance data across the funnel to surface trends, spot gaps, and drive targeted coaching or process improvements
• Set clear activity and pipeline metrics for the team, ensuring consistent tracking and data-driven decision-making
• Provide regular feedback and insights to the business on factors influencing performance
• Ensure Sales Executives are equipped to work leads effectively, with the right scripts, objection handling techniques and follow-up cadences
• Raise the bar of performance in the team, addressing swiftly where performance falls below expected standards

Reporting & Leadership Support

• Put together clear team updates and performance summaries — covering pipeline health, conversion rates, campaign performance and key project progress
• Present insights and team updates confidently, whether in team meetings or to the Head of Sales and senior leadership team
• Support the Head of Sales with the day-to-day running of the team, acting as a trusted deputy capable of representing sales to the wider business
• Proactively surface ideas for process improvements, team initiatives, and strategic projects that will strengthen commercial outcomes

Requirements

• A natural people leader who is energised by developing others and takes pride in the growth of their team
• Commercially sharp — you understand the full sales funnel, know how to spot conversion problems, and can translate data into practical actions
• Strong pipeline management skills, with hands-on experience driving CRM discipline and process adherence within a sales team
• An excellent communicator — clear and compelling in 1-2-1s, team sessions, and through written updates
• Highly organised, with the ability to manage multiple priorities without losing focus on what matters most
• High standards and a continuous improvement mindset — you push yourself and your team to keep getting better
• A feedback culture champion — you seek out feedback, act on it quickly, and create an environment where others do the same
• Hybrid based out of our London office, with regular weekly in-person collaboration expected
• Familiarity with Salesforce or similar CRM platforms, particularly around pipeline reporting and workflow configuration
• What happens next?

Preferred

• Experience in Financial Services sales or a fintech environment

Think this sounds like the right next move for you? Or if you’re not completely confident that you fit our exact criteria, apply anyway and we can arrange a call to see if the role is fit for you. Humility is a wonderful thing, and we are interested in hearing about what you can add to Liberis!