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Growth Marketing Manager (Paid + Organic Acquisition)

Pavago

  • At Pavago, one of our clients is hiring a hands-on Growth Marketing Manager to own and scale customer acquisition across paid and organic channels.
  • This is an execution-heavy role for a marketer who can launch campaigns, test quickly, optimize funnels, and turn marketing activity into qualified pipeline and revenue.

Responsibilities

  • You’ll own growth across Google, Meta, LinkedIn, and emerging channels while combining performance marketing with organic content, analytics, and conversion optimization.
  • Build, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, Reddit, and X
  • Own targeting, audience segmentation, ad copy, creative direction, budgets, and optimization
  • Build full-funnel campaigns focused on B2B lead generation and pipeline growth
  • Continuously test creatives, messaging, audiences, offers, and landing pages
  • Scale winning campaigns while maintaining efficient CPL, CPA, and ROAS
  • Drive organic growth across LinkedIn, X, Instagram, TikTok, Reddit, and YouTube

Develop content strategies that complement paid acquisition

  • Test hooks and messaging organically before scaling through paid channels
  • Grow brand visibility, engagement, inbound demand, and community traction

Monitor acquisition performance and identify funnel bottlenecks

  • Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies
  • Improve CPL, CPA, CVR, ROAS, pipeline, and revenue contribution
  • Identify new channels and growth opportunities through continuous experimentation
  • Manage GA4, Google Tag Manager, pixels, conversion tracking, and UTMs
  • Track performance across paid and organic channels
  • Build clear growth dashboards and performance reports
  • Translate data into actionable recommendations for leadership
  • Align campaigns with sales, pipeline, and revenue goals
  • Collaborate with designers, content creators, sales, and leadership
  • Improve landing pages, messaging, creatives, and conversion paths
  • Stronger organic reach and inbound demand
  • Successful scaling of winning campaigns
  • Accurate attribution and performance reporting

Offer & Onboarding

  • Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This allows us to learn more about your growth marketing experience, communication style, and campaigns you’ve personally managed.
  • Please check your inbox and spam/junk folder for the invitation.
  • If you’re a hands-on growth marketer who understands paid acquisition, organic growth, funnels, analytics, and experimentation — and can turn marketing spend into qualified pipeline and revenue — we’d love to hear from you.

Requirements

  • 3+ years of hands-on Growth Marketing or Performance Marketing experience
  • Strong experience with Google Ads, Meta Ads, and LinkedIn Ads
  • Experience with additional channels such as TikTok, YouTube, Reddit, or X
  • Proven ability to generate qualified leads, pipeline, and measurable revenue
  • Strong knowledge of PPC, funnels, audience segmentation, attribution, and conversion optimization
  • Hands-on experience with GA4 and Google Tag Manager
  • Strong conversion-focused copywriting and messaging skills
  • Ability to independently launch, optimize, and scale campaigns
  • Strong analytical mindset with an experimentation-first approach

Preferred

  • Organic social or content-led growth experience
  • HubSpot, Salesforce, or Marketo experience
  • Experience managing multiple accounts or significant ad budgets
  • Canva or Adobe Creative Suite familiarity
  • Google Ads or Meta certifications

Benefits

  • Clear marketing contribution to revenue
  • Fully remote opportunity
  • Ownership across paid + organic growth
  • Direct impact on pipeline and revenue
  • Freedom to test new channels, creatives, and growth strategies
  • High autonomy in an execution-focused environment
  • Opportunity to build and scale a true multi-channel acquisition engine

What Success Looks Like

  • Lower and more efficient CPL and CPA
  • Improved ROAS and conversion rates
  • Consistent qualified pipeline generation

Interview Process

  • Application Review
  • Spark Hire Intro Video
  • Growth Marketing Interview
  • Campaign/Performance Deep Dive
  • Client Interview

Apply Now

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