Assistant Manager - Paid Media

As a Assistant Manager - Paid Media, you will own and execute multi-channel paid media strategies to drive business growth, prioritizing measurable ROI across search, social, and display networks.

About Weekday AI

Experience: 2+ yrs

Responsibilities

• You will collaborate cross‑functionally with product, creative, and analytics teams to translate campaign objectives into data‑driven planning, bidding, and optimization in a fast‑paced environment.
• Your expertise will inform all aspects of campaign lifecycle, from audience research and creative development to performance analysis and continuous improvement, ensuring brand guidelines and budget constraints are met.
• You will also mentor junior analysts, share industry best practices, and stay ahead of emerging advertising technologies to keep campaigns ahead of the competition.
• Develop and manage day‑to‑day budgets for Search Engine Marketing and Meta advertising campaigns, ensuring optimal bid strategies and spend efficiency.
• Execute keyword research, ad copy testing, and landing page optimization for Google Ads, achieving target CPA and ROAS metrics.
• Plan, launch, and optimize Meta Ads initiatives across Facebook, Instagram, and Messenger, utilizing audience segmentation and creative variations.
• Analyze campaign performance data, preparing detailed reports and actionable insights for senior stakeholders.
• Collaborate with creative teams to design compelling ad assets aligned with brand guidelines and campaign objectives.
• Conduct A/B testing and multivariate experiments to refine targeting, bidding, and creative strategies.
• Monitor industry trends and platform updates, recommending adjustments to stay competitive and compliant with advertising policies.
• Manage cross‑channel attribution modeling to attribute conversions accurately across paid, organic, and referral traffic.
• Lead ad account audits to spot inefficiencies, duplicate spends, and policy violations, implementing corrective actions.
• Mentor and train junior paid media analysts, fostering a data‑centric, collaborative culture.

Requirements

• 2+ years of proven experience managing paid media campaigns on Google Ads and Meta platforms.
• In‑depth knowledge of keyword research tools, ad copy optimization, and bidding strategies.
• Strong analytical skills with proficiency in reporting tools such as Google Data Studio, Tableau, or Power BI.
• Ability to translate complex data into clear, actionable recommendations for cross‑functional teams.
• Familiarity with A/B testing frameworks and conversion tracking implementation.
• Experience managing multi‑currency and multi‑market campaigns in a global or regional setting.
• Excellent written and verbal communication skills in English, with fluent Kannada preferred for local engagement.
• Self‑motivated, detail‑oriented, and comfortable working in a high‑growth, dynamic environment.
• Proven track record of exceeding key performance indicators such as CPA, ROAS, and CTR.
• Passion for staying current on digital advertising trends, platform updates, and emerging technologies.

Pay

Weekday AI · Bengaluru, India · Full-time · Posted 2026-10-27

Salary: INR 600,000–1,000,000

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟲-𝟭𝟬 𝗟𝗣𝗔)

Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/7E732D9ABF/apply)