CRM Strategy Manager

• The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.
• The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.

Responsibilities

• It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.
• Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value
• Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
• Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
• Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives
• Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring

Requirements

It’s a match if you have…

• At least 4 years of experience in a similar
• A Master’s degree in Economics or a related quantitative field 👩🏻‍🎓👨🏻‍🎓
• Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices
• Hands-on experience with CRM and analytics platforms
• Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance
• The ability to communicate professionally in English 😎
• A flexible, agile and solution-oriented approach
• A strong sense of ownership and the ability to combine strategic thinking with operational execution
• Office & Team Life
• A central office in Rome.

Preferred

• Experience in Financial Services, e-commerce or digital businesses is a plus

Pay

€45,000–€50,000 per year.

Benefits

• Free coffee and a comfortable kitchen to relax and enjoy your lunch break ☕
• Team-building activities and CSR initiatives throughout the year 💚
• The latest hardware and equipment to support your work 💻
• Flexible Remote Policy 🏡🏢

Parenting Policy 🚸

• An extra day off to celebrate your birthday 🎂
• Access to Voxy to boost your language skills.
• Ticket Restaurant 🍽️

Salary

Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.