KOL and Social Manager

About Ether.fi

ether.fi is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications.

The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash and Stake

We're looking for a KOL and Social Manager to find, sign and manage KOLs (key opinion leaders: creators and influencers) who bring real users to ether.fi, and to run our day-to-day social posting. This is a user acquisition role: a KOL partnership is worth keeping only if it refers quality users.

Responsibilities

• Research and scrape to find KOLs whose audiences match our users
• Build your own tools to speed up sourcing and tracking, using AI-assisted coding (vibe coding)
• Recruit KOLs, set them up with referral tracking and manage the relationships
• Track referred users per KOL and cut partnerships that don't perform
• Spend about an hour a day posting across ether.fi's social channels
• Your first 90 days
• Build a roster of 10-20 KOLs, each referring more than 50 quality users a month

Requirements

• You can vibe code: you build simple tools and scripts with AI to get work done faster
• Strong research skills, including scraping to build lists and find people
• Comfortable posting and running social accounts daily
• Prior KOL experience is not required
• Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality