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Sales Analyst - Digitalization

Mars (External)

Responsibilities

  • Key Responsibilities: Business delivery: Own regional sales value, volume, growth and agreed profitability and mix objectives.
  • Translate annual plans into period, channel, territory and team targets, and act early on performance gaps.
  • Build an integrated growth plan by geography, channel, customer and category.
  • Identify opportunities in core chocolate, gum, salty snacks and cereal, alongside other assigned categories.
  • Expand direct and indirect reach, numeric and weighted distribution, and active outlets.
  • Partner with Route to Market and Channel Development on routing, segmentation, depot coverage and resource deployment.
  • Deliver availability, assortment, visibility, merchandising, pricing and promotional execution standards.
  • Improve the deployment, utilization and maintenance follow-up of chillers, counter top units and displays.
  • Build strong relationships with regional wholesalers and priority customers.
  • Lead negotiations within approved authority, execute agreed customer plans and resolve service issues.
  • Improve route productivity, strike rate, drop size and cost to serve.
  • Build evidence-based cases for vans, people, depots and selling assets, and track the return on approved investments.
  • Manage regional execution with service providers and distributor teams within the agreed governance model.
  • Track coverage, availability, service levels and corrective actions across both routes to market.
  • Manage delegated budgets and trade investment within policy.
  • Partner with Finance and Supply Chain on collections, credit compliance, stock availability, freshness, returns and forecast quality.
  • Lead and coach sales managers and the wider field organization.
  • Set clear objectives, review performance, recruit against capability gaps, build succession and create a culture of accountability and inclusion.
  • Build one regional team across the Mars and Kellanova businesses while managing the requirements of their respective operating models.
  • Work closely with Channel Development, Customer Marketing, Route to Market, Finance, Supply Chain and People & Organization.
  • Establish disciplined daily follow-up, weekly reviews and period business reviews.
  • Use sales systems and dashboards to convert insights into named actions, owners and deadlines.

Requirements

  • Uphold the Mars Five Principles, commercial controls, customer data quality, company policies and field safety standards.
  • & Experience Bachelor's degree in Business Informatics, Information Systems, Business Administration, Data Analytics, Computer Science, or a related field.
  • 0-2 years of professional experience in Sales Analytics, Business Analytics, Commercial Excellence, Data Analysis, Digitization, Reporting, Business Intelligence, or a related field.
  • Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
  • Proficiency in Microsoft Excel and Power BI; familiarity with data visualization and reporting tools is an advantage.
  • Basic understanding of sales processes, commercial operations, route-to-market concepts, and performance measurement.
  • Strong communication and stakeholder management skills.
  • Ability to work collaboratively across Sales, Finance, Supply Chain, and other cross-functional teams.

Preferred

  • Business Informatics is preferred.
  • Knowledge of data management, automation, and digital solutions is a plus.
  • Fluent in English; additional regional languages are an advantage.