Platform Marketing Lead

Join Affirm as a Platform Marketing Lead, where you'll develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels. This hands-on role involves channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. You'll work closely with various teams and partners to drive acquisition, launch, activation, pipeline, GMV, and revenue.

Responsibilities

• Développer et exécuter des programmes d'acquisition et d'activation des commerçants à travers les canaux de la plateforme et des ISV d'Affirm.
• Identifier les bons canaux marketing pour chaque opportunité, construire des campagnes intégrées et utiliser les données de performance pour améliorer les résultats.
• Gérer la stratégie et l'exécution des canaux pour un ensemble défini de programmes de marketing de la plateforme.
• Experience selecting and managing multiple marketing channels against a defined business objective
• Clear recommendations, personal ownership, and willingness to handle execution details

Requirements

• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
• Strong project management across multiple concurrent workstreams
• Ability to learn new products, audiences, and business models quickly
• Strong cross-functional communication and stakeholder management

Pay

USD 101,000 - 165,000