Platform Marketing Lead

Join Affirm as a Platform Marketing Lead, where you'll develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels. This hands-on role requires a strong marketer who can quickly learn a new ecosystem and manage multiple programs while making clear priority and capacity tradeoffs. Enjoy a remote-first work environment, generous time off, health benefits, and opportunities for learning and development.

Responsibilities

• Lancer des programmes intégrés d'acquisition et d'activation des commerçants par le biais de plateformes prioritaires et de partenaires ISV.
• Sélectionner le bon mélange de canaux en fonction de l'audience, de l'objectif, de l'étape de l'entonnoir et des preuves disponibles.
• Établir des relations de travail solides avec les partenaires de la plateforme et les équipes internes.
• Experience selecting and managing multiple marketing channels against a defined business objective

Requirements

• Strong project management across multiple concurrent workstreams
• Ability to learn new products, audiences, and business models quickly

Strong cross-functional communication and stakeholder management

• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
• Clear recommendations, personal ownership, and willingness to handle execution details
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing