Brand Activation Manager (Festivals)

Join our ambitious Brand Activation team as a Brand Activation Manager (Festivals). You will be responsible for planning and executing assigned festival projects, developing activation concepts, and collaborating with various stakeholders. This role offers a huge impact on your career growth, a supportive team, and a central office in Berlin Mitte with flexible working hours.

About HOLY

A strong sense for creating memorable brand experiences and turning fresh ideas into concepts that work onsite

Responsibilities

• Independently plan and execute assigned festival projects, from initial concept and budgeting through production, onsite execution and evaluation.
• Develop activation concepts, sampling mechanics and brand experiences that stand out at festivals, engage festivalgoers, drive product trial and build brand affinity.
• Work directly with festival organizers, rights holders, agencies, production partners and external service providers. Coordinate infrastructure, logistics, staffing and promoter briefings.
• Hands-on experience in festival management, live events, brand activation or experiential marketing; experience on large-scale festival activations for consumer brands is ideal

Requirements

• Experience managing events or significant project workstreams from planning through onsite execution
• Hands-on and resilient in fast-paced festival environments, able to stay calm, find pragmatic solutions under pressure and take responsibility onsite
• Confident communicating and aligning with festival organizers, rights holders, agencies, promoters and internal teams
• Curious, proactive and eager to take on increasingly complex projects and improve festival presence
• Structured and reliable, with the ability to coordinate complex productions, multiple suppliers, budgets and tight timelines
• Commercially minded, with an understanding that festival activations should deliver measurable impact