Brand Activation Manager (Special Projects)

Join HOLY, a successful and growing company in the startup culture. As a Brand Activation Manager, you will independently plan and execute a wide range of brand activations, develop and execute creative initiatives, plan and deliver various events, work closely with different teams, manage project budgets, and contribute new ideas to the Special Projects roadmap. You will have a huge impact on the company's growth and enjoy a central office in Berlin Mitte, flexible working hours, and a supportive team.

About HOLY

You understand that great brand activations should create measurable impact, not just look impressive. You're curious, proactive and excited to take on increasingly complex projects while helping shape the future of HOLY's Special Projects

You're structured, reliable and comfortable managing multiple projects, budgets, deadlines and stakeholders. You take responsibility, think ahead and proactively find solutions while knowing when to involve others in complex decisions

Responsibilities

• Independently plan and execute a wide range of brand activations, from initial idea and concept development to budgeting, production, onsite execution and evaluation.
• Develop and execute creative initiatives such as Mass Sampling, Campus Tours, Retail Tours, Wrapped Cars and unconventional brand activations.
• Plan and deliver Creator Events, Creator Sponsorships, Community Events, Offsites and Internal Events.
• You're confident working with creative teams, agencies, creators, suppliers and other external partners. You know how to write clear briefs, align expectations and bring different people together to deliver great projects
• You enjoy the variety of working on projects that don't always have an existing blueprint. You stay calm when plans change, adapt quickly and are happy to roll up your sleeves to make things happen

Requirements

• You bring hands-on experience in experiential marketing, brand activation, creative production or event management. You've already independently managed events, campaigns or significant project workstreams from planning through execution
• You love developing unconventional brand experiences and have a strong instinct for what gets people excited. You're not just great at coming up with ideas – you know how to turn them into something real