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GTM Strategy & Analytics Manager

AppZen

Join our team as a GTM Strategy & Analytics Manager, where you'll lead the modeling, forecasting, and analytics that drive our go-to-market strategy. This senior role requires a strategic, data-driven mindset and the ability to turn data into actionable insights. You'll collaborate closely with Sales, Finance, and Executive leadership to build models, develop revenue forecasts, and deliver insights that shape our business strategy.

Responsibilities

  • Ownership and refinement of the company's strategic revenue forecasting modeling, integrating pipeline, conversion, and productivity metrics.
  • Building dynamic models to support capacity, coverage, productivity, quota setting, and long-range revenue planning.
  • Leading forecast and pipeline deep-dives to assess health, risk, and upside scenarios, and delivering executive-ready analyses.
  • Strong business partnership instincts: you know how to align Finance and Sales around a shared number, how to translate competing stakeholder priorities into a recommendation leadership can act on, and how to influence without authority
  • GTM and financial metrics fluency: pipeline coverage, bookings, ARR growth, rep productivity, attainment, conversion rates

Requirements

  • Experience with Salesforce CRM as an analytics and reporting tool; familiarity with Salesforce CRM Analytics (Tableau CRM), Looker, Power BI, or Tableau is a plus
  • High attention to detail, intellectual curiosity, and the ability to operate independently in a fast-moving, often ambiguous environment
  • Proven ownership of GTM planning cycles: you've personally run or co-owned quota-setting, capacity modeling, and headcount planning, not just supported someone who did
  • 8+ years of experience in Sales Operations, GTM Strategy, Revenue Operations, or Strategic Finance, ideally within a SaaS or high-growth tech environment
  • Data-driven pushback: you can challenge a flawed assumption or a timeline that doesn't work with clear reasoning, supporting data, and an alternative
  • Advanced analytical and financial modeling skills: strong command of revenue forecasting, scenario modeling, and financial planning
  • SQL proficiency for self-service data pulls
  • Salesforce administration experience (objects, flows, automation)
  • Background in Strategic Finance / FP&A
  • Active AI tool usage (Claude, Copilot, GPT) to accelerate modeling or analysis work

Preferred

  • Salesforce CPQ experience
  • Experience scaling GTM operations through growth stages (Series B to D or IPO)

Pay

USD 160,000 - 190,000