Marketing Operations Analyst

Join our team as a Marketing Operations Analyst, where you will build full-funnel reporting, define and document attribution, partner with marketing on lead scoring, improve campaign ROI measurement, and create reports and dashboards. You will have the opportunity to dig into data and surface insights. Enjoy a comprehensive benefits package, unlimited PTO, and a focus on career development.

Construire des rapports complets qui relient l'activité marketing dans des outils comme HubSpot aux opportunités et aux affaires conclues dans Salesforce.

Responsibilities

• Travailler avec le marketing et les ventes pour définir et documenter comment l'attribution fonctionne, y compris ce que signifie "influencé" par rapport à "sourced marketing".
• Améliorer la façon dont nous mesurons le ROI des campagnes afin que les équipes puissent voir ce qui a fonctionné.

Requirements

• The interpersonal skills to negotiate shared definitions across teams with different perspectives
• About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role
• Bonus: the ability to read SQL (writing it is not required)
• Curiosity about AI and how to use it in your analysis
• Strong analytical skills, with hands-on experience in Excel and BI tools
• Working knowledge of marketing concepts and terms, such as MQLs
• Experience in a SaaS environment

Pay

USD 125,500 - 147,600