Product Marketing Lead

Join Bizzabo as a Product Marketing Lead, where you'll shape the understanding of our Event Experience OS. In this lead role, you'll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations. You'll work closely with Product, Sales, Account Management, and Marketing, and report directly to our Co-founder and CMO. This is a unique opportunity for a builder who wants to shape a category and make a real impact.

Comfort building without a big team around you: you set your own priorities, move fast, and ship

An AI-native way of working. You've used AI agents, ideally Claude, to automate real GTM workflows, and you can show us what you built

Responsibilities

• Own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the full Event Experience OS.
• Run launches end to end, partner with Product on what we build and why, then own the go-to-market narrative, pricing and packaging input, launch plan, field readiness, and customer communication.
• Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is sold, not just shipped.

Requirements

• Strong sales enablement instincts. You build narratives and assets that get used in the field, and you know how to check that they do
• Excellent writing. You make complicated things simple without making them generic
• A track record of positioning complex platforms for both business and technical buyers, and of winning against an entrenched incumbent
• Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
• 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketer
• Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in your day-to-day work
• Experience with a three-sided value story (in our case, organizers, attendees, and sponsors)
• Experience marketing agentic or AI-first products to enterprise buyers
• Fluency with Salesforce, HubSpot, and Gong, and comfort pulling your own data from them

Preferred

• Experience in event technology, martech, or another platform sold to marketing teams

Pay

USD 100,000 - 150,000