Marketing Ops Manager (Analytics & ABM)

Join our team as a Marketing Ops Manager, where you will own and optimize our Marketing Operations tech stack, serve as the primary system administrator for HubSpot, and co-admin for Salesforce. You will also manage vendor evaluations, lead lifecycle and scoring, lead assignment and routing, workflow troubleshooting, sales and marketing alignment, process documentation, dashboards and attribution, and data hygiene and compliance. This is a fully remote position with a comprehensive benefits package.

Own, manage, and continuously optimize the end-to-end Marketing Operations tech stack, including HubSpot, Salesforce, Zoominfo, and Qualified.

Responsibilities

• Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring seamless bi-directional synchronization and optimal system health.
• Design, maintain, and refine lead scoring models, lifecycle stage definitions, and conversion handoffs between Marketing and Sales.
• Dual CRM Expertise: Advanced administrative experience with both HubSpot (Marketing Hub, Marketing Automation) and Salesforce (Sales Cloud, process builder/flow, custom objects, lead routing)

Requirements

• Technical Skills: Strong understanding of bi-directional sync logic, custom field mapping, Webhooks, APIs, and data integration platforms
• Experience: 4–7+ years of hands-on experience in Marketing Operations (Revenue Operations or Sales Operations is a plus!), ideally in B2B SaaS or technology
• Salesforce Certified Administrator
• Analytics & Reporting: Proven ability to build multi-touch attribution models, campaign performance tracking, and executive dashboards in SFDC/HubSpot or BI tools (Tableau, Looker, PowerBI)

Certifications (Preferred)

• HubSpot Marketing Software / Operations Hub Administrator Certification
• Problem Solver: Deep diagnostic mindset—you love diving into complex backend workflows to figure out why a lead sync failed or a trigger didn't fire