Senior CRM Executive

Join LemFi as a Senior CRM Executive, where you'll be responsible for building and launching campaigns across various channels, including email, push, in-app, and SMS. You'll work closely with Growth Managers, Product Marketing, Design, and Compliance, and report to the Senior CRM Manager for Campaigns. This hands-on role requires attention to detail, a bias for action, and experience in CRM or email marketing. Language skills in Italian, Portuguese, German, Mandarin, Wolof, or Swahili are a plus.

Bias to ship: you'd rather launch, measure and iterate than polish a brief

Comfortable using AI tools to speed up copy variants, translations and QA checks

About Lemfi

Lived experience or deep empathy with the life of our users - the millions who move countries to build something better

Responsibilities

• Construire et expédier des campagnes de marketing par e-mail, push, in-app et SMS, en veillant à ce qu'elles soient correctement ciblées et conformes.
• Gérer l'ensemble du processus de campagne, de la demande à l'envoi, en passant par la création de segments, de contenu et de calendrier.
• Effectuer des tests A/B sur les lignes de sujet, le timing, les offres et les canaux, et utiliser les résultats pour améliorer les campagnes futures.
• Comfortable pulling your own numbers, with basic SQL or a BI tool such as Tableau, Looker, Amplitude or Mixpanel

Requirements

• Working knowledge of Liquid and HTML for personalised, dynamic content
• Hands-on with a marketing automation platform (, Braze, Iterable or similar) - you build the campaign yourself
• An eye for detail that catches the wrong segment or the broken link before the customer does
• 1-3 years in CRM, email marketing or lifecycle, ideally in fintech, e-commerce or another high-frequency consumer product
• Experience running campaigns in a regulated or compliance-sensitive comms environment
• Language skills in Italian, Portuguese, German, Mandarin, Wolof or Swahili