Marketing Lead (Executive Programmes, UKI)

Join Salesforce as a Marketing Lead for Executive Programmes in the UKI region. In this role, you will execute the CIO strategy by delivering a comprehensive marketing plan tailored to CIOs and technical buyer personas. You will work closely with the Content team to shape and deliver full-funnel content programmes, project-manage UKI executive events, track and analyze marketing performance metrics, and partner with various teams to integrate executive engagement activities into broader campaign strategies.

Responsibilities

• Execute the CIO strategy by delivering an omnichannel, full-funnel marketing plan tailored to CIOs and technical buyer personas.
• Work closely with the Content team to shape and deliver full-funnel content programmes grounded in local persona insights.
• Project-manage UKI executive events, coordinate agencies, drive demand generation, and oversee operational execution.
• Confidence working directly with, and on behalf of, senior leadership (VP/C-level) stakeholders, both internally and externally

Requirements

• Strong written communication skills and experience crafting executive-level copy
• Experience working in a fast-paced, matrixed organisation
• 5+ years of experience in a B2B field or event marketing role, with some experience in C-suite engagement marketing

Strong communication, presentation, and interpersonal skills

• Exceptional project management skills, with the ability to run multiple complex events simultaneously and meticulous attention to detail
• Comfort using AI tools such as Gemini, Slackbot, or Claude
• A high level of discretion and professionalism when managing confidential guest information and high-value customer relationships
• Proficiency in Salesforce CRM or a similar platform, including running campaign reports, managing campaign members, and using data to inform decisions
• Experience working within a global matrixed marketing organisation
• Experience planning and delivering direct mail programmes for executive or C-suite audiences

Preferred

• Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences