Senior Art Director

In this role, you’ll work closely with the Creative Director and Senior Brand Designer. This is a hands-on role which means that you will be responsible for all aspects of photo/video production, including the coordination of production logistics beyond art direction.

About Carl Friedrik

• Carl Friedrik Carl Friedrik is a travel and leather goods brand challenging traditional luxury.
• timeless design, understated confidence and an uncompromising pursuit of quality.
• By selling direct-to-consumer and rejecting seasonal fashion, we make products built to last a lifetime.
• Our pieces have appeared in Succession, The White Lotus and The Gentlemen, and the brand has been recognised by The New York Times, Forbes and the iF Design Awards.
• The role We are looking for a Senior Art Director to shape how Carl Friedrik looks and feels across campaigns and eComm, from concept through production to final delivery.

Responsibilities

• What you will do Art direct campaigns, eComm and content across photo and video, from concept and references to on-set direction and post-production.
• crew and location sourcing, budgets, schedules, call sheets, product samples and logistics, bookings and vendor invoicing.
• On larger, seasonal campaigns, you’ll be responsible for outsourcing production logistics to agencies or freelancers.
• Direct all eComm/packshot imagery and manage retouchers to a consistent standard.
• Run several projects at once, from campaigns to ad-hoc briefs, keeping work on brief, on time and on budget.
• Use AI tools to run projects efficiently: briefs, timelines, trackers, production documents and status updates.
• Build and maintain our network of photographers, filmmakers, stylists, set designers, retouchers and agencies.
• Bring a sharp point of view on culture, so our imagery feels relevant, not just polished.
• What you will bring 6+ years experience as an Art Director specializing in hands-on photo and video production, ideally in fashion or lifestyle.
• A portfolio that shows excellent taste and culturally relevant work across campaigns and eComm/packshots Proven experience producing photo/video projects, including budgets and vendor management.
• High proficiency with AI tools for project management and day-to-day workflow.
• Exceptionally organised, calm under tight timelines, and comfortable owning your workload and decisions.

Requirements

• Expert in Figma and Adobe Creative Suite, with strong post-production knowledge: retouching direction and photo/video editing.
• you can lead, and you are happy to roll up your sleeves.
• Nice to have Experience producing AI imagery.
• Video editing or motion skills (After Effects, Premiere).

Pay

Competitive salary and share option scheme.

Benefits

• London office, hybrid Annual company trip and regular team socials A fast-growing, international team Start date : As soon as possible.