Solution Expert- Marketing platform (m/f/d)
- Düsseldorf, Germany
- Hybrid
- Senior Level
- Posted
About METRO/MAKRO
- thrive in a flexible, multicultural environment.
- You’ll be part of self-organizing, multicultural teams that collaborate in an agile setup.
- Apply for the role now!
- Passion for food.
- Hunger for tech.
- We make METRO digital.
- Today technology is driving the world.
- And at METRO.digital we are driving the technology for one of the leading international wholesalers specializing in food - METRO.
- From e-commerce to checkout, to delivery software, we work on a wide range of products to make each day a success for our customers and colleagues.
- With passion and ownership, we build the future of wholesale.
- You are driving to create smart solutions for customers around the globe?
You want to grow in a flexible environment?
Let the right career opportunity find you and join us!
As METRO accelerates its digital presence, we are building a global marketing platform that enables teams to unify customer data and deliver consistent, real-time customer experiences across channels.
This role is for a hands-on technical Solution Expert who can translate business needs into scalable configuration, integrations and operational guidance across Marketing Automation, Customer Data Platform, messaging and consent-management capabilities.
Responsibilities
- Design and continuously improve the technical solution architecture for the Marketing Automation platform, with strong focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations; Jointly with the team and depending on system complexity, configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance; Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams; Collaborate with developers, QA, support teams, product owners, country stakeholders and external vendors to ensure reliable implementation, testing, release and operations; Support integration design for customer data, event data, messaging providers, consent and preference data, campaign performance data and downstream reporting needs; Drive troubleshooting and root-cause analysis for campaign execution, customer journey behavior, data flow, channel delivery, platform configuration and integration topics; Continuously improve performance, scalability, reliability, monitoring, documentation and supportability of the deployed solution; Act as technical SPOC for countries and cross-functional initiatives, helping harmonize solution usage, rollout standards and platform adoption.
Requirements
- Proven experience as a Solution Expert, Technical Product Specialist, Marketing Technology Consultant, Application Expert or similar role in a complex technology environment; Hands-on experience with at least one major Marketing Automation or customer-engagement platform.
- Adobe Journey Optimizer and Adobe Experience Platform experience is strongly preferred; Experience with one or more of the following platforms: Adobe Journey Optimizer, Optimizely, Sinch, OneTrust or comparable marketing technology, experimentation, messaging or consent-management solutions; Practical knowledge of marketing campaign execution across channels such as email, push, WhatsApp, RCS, Viber, SMS or in-app messaging; Solid understanding of customer data, audiences, segmentation, event-triggered automation, journey orchestration, consent usage, preference management and campaign activation concepts.
- Ability to work with APIs, data mappings, integration concepts, event flows, payload structures, testing scenarios and technical documentation; Strong analytical skills, with the ability to break down complex business processes and technical dependencies into clear solution designs; Ability to explain technical concepts clearly to business stakeholders and translate business objectives into precise technical execution guidance; Very good written and spoken English.
- What we offer at METRO.digital?
Preferred
- Solution Expert (Md5 & Md7).
Benefits
- At METRO.digital, we promote work-life balance through a hybrid working model.
- when you grow so do we!
- We want you to become the best version of yourself with individual and company-wide programs and trainings for people development.
- Focused among other on development, leadership, appreciation ... it´s time to upskill your career.
- we are people-caring!
- We offer support whenever you need it - at every stage of your professional journey.
Want to know more about all our benefits?
- Discover more here .
- Let´s connect soon.
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