Manager, Channel & Customer Activation, JAPAN & KOREA

This role is responsible for developing and executing strategic channel and customer activation programs across Japan and Korea, driving demand and market share growth for Goodyear products.

About Goodyear

• It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world.
• Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

Responsibilities

• The Manager will translate global strategies into localized initiatives, ensuring effective execution through various sales channels and optimizing the customer experience. you will * Develop and implement comprehensive channel activation strategies and programs tailored for the Japan and Korea markets, aligning with regional and global business objectives. * Lead the planning, execution, and evaluation of customer activation campaigns, promotions, and initiatives across various sales channels (e.g., independent dealers, national accounts, online platforms). * Collaborate closely with local sales teams, marketing, product management, and supply chain to ensure seamless integration and effective execution of activation programs. * Analyze market trends, competitor activities, and customer insights to identify new opportunities and challenges for channel and customer engagement. * Manage budgets for channel and customer activation activities, ensuring efficient resource allocation and measurable ROI. * Develop and deliver compelling sales tools, training materials, and support resources for channel partners and internal sales teams. * Monitor and report on the performance of activation programs, utilizing key metrics and analytics to track progress and identify areas for improvement. * Cultivate strong relationships with key channel partners and customers, fostering collaboration and maximizing Goodyear's presence and impact. * Ensure compliance with all relevant company policies, local regulations, and industry standards. * Act as a subject matter expert for channel and customer activation within Japan and Korea, sharing best practices and insights with regional and global teams.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree preferred. * Minimum of 7 years of progressive experience in channel marketing, trade marketing, customer activation, or sales in a multinational company, with a strong focus on Japan and Korea. * Proven track record of developing and executing successful marketing and activation programs that drive sales and market share growth. * Deep understanding of the distribution landscape and customer behaviors in both Japan and Korea. * Fluent in both English and Japanese (written and spoken) is essential.
• Proficiency in Korean is a significant advantage. * Strong analytical skills with the ability to interpret market data, assess program effectiveness, and make data-driven decisions. * Excellent project management skills, with the ability to manage multiple initiatives simultaneously from conception to completion. * Demonstrated ability to collaborate effectively with cross-functional teams and external partners. * Strong communication, presentation, and interpersonal skills. * Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). * Ability to travel frequently within Japan and Korea, and occasionally internationally. #LI-AL1 Goodyear is one of the world's largest tire companies.

For more information about

Goodyear and its products, go to www.goodyear.com/corporate Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.