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User Researcher

TikTok

Lead user research for the short video business to help the team understand user preferences and behaviors across various markets.

About TikTok

  • Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
  • Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
  • To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
  • At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
  • Join us.

Responsibilities

  • Manage research projects from defining objectives to delivering actionable insights, including study design, execution, and reporting.
  • Identify growth opportunities and recommend strategies based on in-depth understanding of user needs and business goals.
  • Work closely with cross-functional teams to proactively propose and prioritize research initiatives that align with business priorities.

Requirements

  • Bachelor's degree or higher in fields such as Psychology, Statistics, Sociology, Marketing, Economics, International Trade, or a related field.
  • At least 1 year of experience in market and user research, with expertise in conducting qualitative and quantitative studies.
  • Proficiency in Chinese and English is required to collaborate with global partners and key stakeholders based in Mandarin-speaking markets, where Mandarin is a primary working language.

Preferred

  • Self-motivated and curious, with a willingness to explore new approaches. Comfortable managing multiple tasks and working in a fast-paced environment.
  • Strong team player with excellent communication and influencing skills, capable of managing projects independently.
  • Proficient in statistical tools such as SPSS and SQL; experience in big data analysis is an advantage.
  • Experience with international research is preferred.