Marketing Operations Manager

We are looking for a Marketing Operations Manager to own our global marketing technology ecosystem. The candidate should be highly analytical and systems-oriented, bridging the gap between marketing strategy and technical execution to build a scalable data framework that connects marketing investment directly to pipeline development and revenue.

About Smadex SLU

• Smadex is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC).
• We are a fully transparent platform built with top technology, countless programmatic management features and powerful machine learning algorithms to help advertisers grow their business at scale.
• We are currently considered one of the top mobile ad-tech companies in the world.

Responsibilities

• MarTech Integration & Automation: Own the architecture, technical workflows, and data integrity of HubSpot and its integration with Salesforce to ensure seamless contact tracking, web enquiry capture, and automated contact-to-account matching.
• Implement, govern, and optimize Salesforce Campaigns and Campaign Influence.
• Build global reporting models and dashboards to clearly distinguish between Marketing-Originated and Marketing-Assisted pipeline.
• Build and maintain the tracking infrastructure for Smadex's global Account-Based Marketing (ABM) strategy across priority account tiers (HV+, HV, and Tier 3), providing visibility into account engagement.
• Standardize lead capture, qualification, and routing processes globally.
• Partner closely with Sales Operations, IT, and regional sales leadership to monitor lead follow-up timelines, eliminate operational gaps, and maximize conversion rates.
• Act as the internal champion for our MarTech stack, training regional marketing teams on Salesforce campaign management, tracking standards, and attribution reporting.

Requirements

• 3+ years of advanced, hands-on experience configuring Salesforce (specifically Campaigns, Campaign Influence, reporting/dashboards) and HubSpot (advanced automation workflows, lifecycle stages, and integrations).
• Proven track record in B2B Marketing Operations, ideally within AdTech, SaaS, or highly technical B2B technology environments.
• Strong proficiency with digital tracking methodologies, including website analytics, Google Analytics 4 (GA4), and UTM parameter architecture.
• Exceptional analytical and data-management skills with the ability to translate strategic commercial requirements into practical, automated technical configurations.
• Excellent verbal and written communication skills with a proven ability to collaborate across global, cross-functional teams (Sales Ops, IT, and regional marketing).
• Please note that we do NOT provide VISA sponsorship.
• Candidates without a work authorization to work in Spain won't be considered.

Benefits

• Integrate a highly motivated, young and dynamic team Great compensation package Top location at the heart of Barcelona with a rooftop terrace, Barbecue, and a fully stocked fridge Great work-life balance: work from home (2 days per week), flexible hours Meal vouchers - Ticket Restaurant monthly allowance Monthly gym allowance: Choose between DiR and Wellhub LinkedIn Learning and training opportunities Monthly TGIF events Regular team-building events Fun and friendly work environment with talented marketers and engineers from over 40 countries And more!