Head of Content

Fort Lee, United States
Director/Executive
Posted 24 Oct 2026

Head of Content Experience

We are seeking a strategic leader to build and scale a Content Experience capability as a core business growth engine.

The Head of Content Experience is responsible for leading the Content Experience function, overseeing Creative Strategy, Experience Design, Content Production, and Content Operations. This role owns the end-to-end Content Experience capability and drives measurable business impact through customer engagement, discovery effectiveness, conversion improvement, and scalable content operations.

This leader will drive the evolution from fragmented campaign-based execution toward an integrated Content Experience operating model that delivers measurable business impact across direct-to-consumer, retail, marketplace, and emerging AI-driven discovery environments.

The ideal candidate combines customer experience thinking, content strategy, operational leadership, and business acumen to build scalable capabilities that support long-term growth.

About Leap Brands

The Head of Content Experience leads the following teams:
Digital Commerce

Responsibilities

Build and scale a Content Experience capability through customer-focused content, experience innovation, operational excellence, and measurable business outcomes.
Creative Strategy
Experience Design
Content Production
Content Operations
This role is accountable for the overall effectiveness, maturity, scalability, and business impact of the Content Experience function.
Content Experience Leadership
Lead the development and execution of an integrated Content Experience strategy that supports customer discovery, evaluation, decision-making, and conversion.
Defining the Content Experience vision and roadmap
Aligning content and experience initiatives with business objectives
Ensuring consistency across customer touchpoints
Driving customer-centric decision-support experiences
Connecting storytelling, product information, customer needs, and commerce experiences
Capability Leadership
Build and strengthen four core Content Experience capabilities:
Creative Strategy
Brand and product storytelling frameworks
Messaging architecture
Customer intent and decision-support content
Discovery and conversion content strategies
Experience Design
Customer journey design
Information architecture
Navigation and usability optimization
Product detail and commerce experience design
Content Production
Creative asset development
Design, video, motion, copy, and visual content creation
Modular content production systems
Production quality standards
Content Operations
CMS and DAM operations
Content governance
Localization management
Content lifecycle management
Content scalability and reusability
Business Impact Ownership
Ensure Content Experience initiatives contribute directly to business performance.
Improving content effectiveness and customer engagement
Increasing discoverability and conversion performance
Enhancing product experience performance
Driving content reuse and operational efficiency
Supporting revenue growth through improved customer experiences
Partner closely with commercial, marketing, digital, analytics, and operational stakeholders to align content investments with business goals.
Operational Excellence
Develop scalable operating models that improve speed, efficiency, quality, and consistency.
Establishing content governance standards
Improving workflow efficiency
Optimizing resource allocation
Creating repeatable content frameworks
Standardizing processes across channels and platforms
Lead continuous improvement initiatives that increase organizational effectiveness and scalability.
Cross-Functional Leadership
Serve as the primary Content Experience leader across the organization.
Marketing
Executive Leadership
Ensure alignment between customer needs, business priorities, and execution teams.
Team & Organizational Development
Build a high-performing Content Experience organization.
Talent development and succession planning
Capability assessment and development
Hiring and workforce planning
Foster a culture of collaboration, accountability, innovation, and continuous learning.
AI-Enabled Content Evolution
Partner with technology and transformation leaders to modernize content workflows and capabilities.
Supporting adoption of AI-enabled content workflows
Improving content scalability through technology and automation
Developing AI-ready content structures
Enhancing operational efficiency through process innovation
Drive capability adoption and business application of emerging content technologies.
Success Metrics (KPIs)
Conversion Contribution
Discovery Effectiveness
Product Experience Performance
Customer Engagement Growth
Capability Performance
Content Reusability Rate
Content Quality Score
Production Efficiency
Content Scalability

Requirements

Design and deliver customer-centric content experiences that drive discovery, engagement, and conversion across the customer journey.
Time-to-Market

Cross-Functional Collaboration Effectiveness

12+ years of experience in customer experience, content strategy, digital commerce, creative operations, marketing transformation, or related disciplines
Experience leading multidisciplinary teams across content, design, production, and operations
Experience managing large-scale digital content ecosystems
Strong understanding of customer journey design and content-driven business growth
Drive operational excellence

Preferred

Direct-to-consumer and commerce environments
Retail and marketplace ecosystems
Content operations and governance
Customer experience optimization
Workflow transformation and operational scaling

AI-enabled content environments

We are not seeking a traditional campaign-focused Creative Director.
We are seeking a business-minded Content Experience leader who can:
Build capabilities

Deliver measurable business impact

Success in this role is defined not by campaign output, but by the effectiveness, scalability, and business contribution of the Content Experience function.