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eCommerce Tracking & Data Insights Manager/Specialist (German speaking)

holycodedoo

We are currently looking for eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement.

Responsibilities

  • Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using
  • Google Analytics 4 (GA4), Matomo, and heatmap tools.
  • Identify drop-off points and develop actionable optimization hypotheses.
  • Plan, prioritize, and evaluate
  • A/B tests and multivariate tests

Create and maintain dashboards in

  • Power BI or Looker Studio for various stakeholders.
  • Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and internal performance metrics to generate meaningful business insights.
  • Collaborate closely with the Performance Marketing, Customer Experience (CX), and Operations teams to drive data-informed improvements.

Conduct cross-market analyses and country-specific optimizations for

  • Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland
  • Continuously improve tracking implementation and attribution models.
  • Heatmap and session recording tools (e.g.,
  • SQL / BigQuery
  • ERP and warehouse management systems, as well as related integrations (preferred)

Weather APIs and external data sources (preferred)

  • web analytics and conversion rate optimization (CRO) within an eCommerce environment.
  • Proven ability to combine data from multiple sources (onsite analytics, inventory, pricing, and external datasets) to generate actionable business insights.

Requirements

  • Google Analytics 4 (Enhanced Ecommerce)
  • Matomo
  • (or similar open-source analytics solutions)
  • Shopify
  • (Analytics, Liquid, Apps)
  • Power BI
  • Hotjar, Microsoft Clarity
  • A/B testing platforms (e.g.,
  • 3–7 years
  • of relevant professional experience in eCommerce Analytics, Conversion Rate Optimization (CRO), or Growth Analytics

Demonstrated success in improving

  • conversion rate, average order value (AOV), or revenue through data-driven optimization initiatives.
  • Hands-on experience with A/B testing and statistical analysis of test results.
  • A growth-hacking mindset with a strong focus on using data to drive measurable revenue growth.
  • Business fluent (C1–C2), required for close collaboration with German-speaking teams and stakeholders.
  • Fluent (C1), required for international collaboration, analytics tools, and documentation.

Preferred

  • Experience in an international or DACH-based eCommerce company is highly preferred.
  • Experience working with large datasets; SQL knowledge is an advantage.
  • Good understanding of Customer Experience (CX) principles and collaboration with CX teams.
  • Experience with cross-border eCommerce and country-specific performance analysis.

Benefits

  • High-growth company in which you can find exciting and trend-setting challenges
  • The opportunity to make a meaningful impact in revolutionizing healthcare

Familial working atmosphere in an open-minded multinational team

  • Flexibility with remote work, allowing you to create your ideal work environment
  • All necessary equipment – up to you to decide what you prefer
  • The budget for professional improvement (courses, conferences, books…)

The budget for mastering English and German languages

  • Fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…)
  • Tournaments of table tennis, table soccer, and darts in our office
  • Skilled and senior co-workers
  • Opportunities to build products that really make a difference
  • Opportunities to learn and grow with us
  • If you are looking for an environment where you can grow professionally, learn from the best in the field, balance work and life habits and have a pleasant and enthusiastic environment, please submit your CV in English.

Required Tools & Technologies

  • advanced proficiency or
  • Looker Studio