ASO Associate (App Store Optimization)

Gulberg 3, Lahore Work Mode: On-site | Full-Time Experience: 0-6 months (Fresh Graduates Encouraged to Apply) About Game District At Game District, we create engaging mobile gaming experiences for players worldwide. We are looking for a curious, creative, and analytical ASO Associate to contribute to the growth and visibility of our mobile games.

Fresh graduates with a strong interest in mobile gaming are encouraged to apply, while candidates with relevant experience are also welcome.

Responsibilities

• This role offers an opportunity to learn and work on App Store Optimization (ASO), mobile game market research, competitor analysis, and app publishing.
• You will gain hands-on experience and learn from professionals in the gaming industry.
• Research mobile gaming trends, competitor games, market opportunities, and player preferences.
• Support game R&D by identifying promising game concepts, analyzing market demand, and studying successful mobile games.
• Conduct keyword research, assist with metadata optimization, and improve store listings to increase game visibility and downloads.
• Research and analyze game icons, screenshots, feature graphics, and other store assets to identify opportunities to improve conversion rates.
• Support A/B testing and store listing experiments to evaluate different creatives and metadata.
• Assist with game listings, updates, and publishing-related tasks through Google Play Console and Apple App Store Connect.
• Monitor store performance metrics, including impressions, downloads, conversion rates, and other relevant growth indicators.
• Coordinate with design, marketing, and development teams to implement store asset updates and optimization strategies.
• Track industry trends, analyze performance data, and suggest improvements to game visibility and growth.

Requirements

• Requirements 0–6 months of relevant experience in the field an d Fresh graduates are encouraged to apply.
• Bachelor's degree in Marketing, Business Administration, Computer Science or a related field.
• A genuine interest in mobile games, gaming trends, and app publishing.
• Strong research, analytical, and problem-solving skills.
• A creative mindset with good attention to detail.
• Basic understanding of mobile applications and digital platforms.
• Willingness to learn ASO, market research, and game publishing workflows.
• Good communication and teamwork skills.
• Familiarity with Google Play Console, Apple App Store Connect, or ASO tools is a plus.
• Prior experience in ASO, digital marketing, app publishing, or mobile game research is an advantage but not mandatory.
• If you are passionate about mobile games, enjoy researching market trends, and want to build a career in app store optimization and game publishing, we would love to hear from you.