Performance Marketing Manager

Remote Company: Department: Marketing About the Role is looking for a hands-on Performance Marketing Manager who is an expert in how to build, launch, optimize, and scale campaigns directly inside paid media platforms.

Responsibilities

• This is not a role for someone who has only managed agencies or reviewed dashboards.
• We need someone who is comfortable spending significant time inside Meta Ads Manager, Google Ads, and other acquisition platforms , making daily decisions around targeting, budgets, bidding, creative performance, tracking, and conversion.
• You’ll own paid acquisition from campaign setup through optimization, working closely with creative, product, and lifecycle teams to improve trial and customer growth.
• You’ll Do Build, launch, structure, and manage campaigns directly inside Meta Ads Manager, Google Ads, and other relevant paid channels.
• Adjust daily spend, bidding strategies, campaign allocation, and scaling decisions based on performance.
• Track and improve metrics including CAC, CPL, CTR, CPC, conversion rate, trial acquisition cost, paid conversion, and ROAS.
• Understand what happens after the click and identify where users drop between ad → landing page → signup → trial → paid.
• Test audiences, campaign structures, bidding strategies, landing pages, offers, copy, hooks, and creatives.
• Work closely with designers, video creators, and copywriters to identify winning concepts and create clear briefs based on performance data.
• Set up, validate, and troubleshoot pixels, conversion events, UTMs, Google Tag Manager, GA4, and platform attribution.
• Quickly identify whether a drop in performance is caused by creative fatigue, audience saturation, tracking, landing-page conversion, bidding, or campaign structure.
• Pull data across platforms and turn it into clear recommendations on what to scale, pause, test, or fix next.
• Keep up with changes across Meta, Google, TikTok, and emerging paid acquisition channels and proactively test new opportunities.
• We’re Looking For Strong hands-on experience managing campaigns directly inside Meta Ads Manager, Google Ads, TikTok Ads.
• Experience owning meaningful paid media budgets and making daily optimization decisions.
• Strong understanding of campaign structures, audience targeting, retargeting, bidding, attribution, and conversion optimization.
• Comfortable working with GA4, Google Tag Manager, pixels, conversion APIs/events, dashboards, Excel/Google Sheets, and CRM or product funnel data.
• Ability to look beyond surface metrics like clicks and impressions and optimize toward customer acquisition and revenue.

Requirements

• Strong analytical thinking with the ability to spot patterns, diagnose problems, and act quickly.
• Experience working closely with creative teams and turning ad performance data into better hooks, formats, messaging, and creative briefs.
• Comfortable operating in a fast-moving startup environment where priorities and experiments can change quickly.
• Strong ownership mentality - you should be able to independently identify what needs attention rather than waiting for instructions.
• Plus Experience scaling campaigns for the US market.

Preferred

• Experience marketing SaaS, creator tools, AI products, or subscription products.
• Experience optimizing free trial → paid subscription funnels.