Global Paid Media Manager (m/f/d)

vectorworks

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About vectorworks

Allplan is a global provider of BIM design software for the AEC industry.
True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication.
Around the world over 600 dedicated employees continue to write the Allplan success story.
Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.

Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows.
Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects.
Own paid media performance against quarterly and annual OKRs, including MQLs, pipeline, revenue contribution, CPL/CAC, conversion rates, and ROAS.
Develop and execute the global paid media strategy across search, social, programmatic, and emerging channels.
Manage and optimize significant media budgets across regions, products, and audiences – shifting investment to the strongest-performing markets, campaigns, and channels.
Build testing roadmaps across creative, messaging, audiences, offers, bidding strategies, and landing pages.
Forecast performance, flag targets at risk early, and drive corrective actions.
Partner with regional marketing teams to translate revenue targets into paid acquisition plans, and connect paid media to pipeline and revenue – not just clicks and leads.
Manage agency partners against clear performance expectations and SLAs, and test new acquisition channels.
Google Ads (Search focus) & Microsoft Ads
LinkedIn, Meta, YouTube & Reddit
Programmatic & Capterra
AI advertising platforms (e.g., ChatGPT Ads) and other emerging channels

4+ years of hands-on performance marketing / paid media experience, ideally in B2B SaaS or technology.
Proven track record against ambitious acquisition, pipeline, revenue, or efficiency targets across multiple channels and markets.
Strong Google Ads (especially Search) and LinkedIn expertise; experience with further paid channels is a plus.
Solid understanding of attribution, conversion and UTM tracking, CRM/funnel reporting, and paid-media-to-pipeline measurement.
Strong analytical skills to diagnose performance issues and act quickly; experience managing agencies and significant budgets.
Native-level German and fluent business English (C1/C2); Spanish or other European languages are a plus.

Hybrid working from our Munich office (two office days per week).
A high-impact global role with direct influence on ALLPLAN’s growth, working with international marketing teams.