Senior CRM Manager

Join our Marketing team as a Senior CRM Manager. In this role, you will be the interface to our community, promoting continuous contact and maintaining a close relationship with our customers. You will develop and optimize our CRM and Lifecycle Strategy, build scalable Customer Journeys and Automations, and drive our Personalization and Segmentation Strategy.

Responsibilities

• You will work closely with cross-functional teams to continuously optimize the Customer Experience and establish a data-driven Test and Experimentation Culture within CRM.
• Verantwortung für die CRM-Roadmap und die Umsetzung der Personalisierungs- und Segmentierungsstrategie.
• You know how to seamlessly coordinate with other teams to optimize the CRM Strategy and all Marketing Activities

Requirements

• Excellent communication skills in German and English are required, as well as a data-driven mindset and strong problem-solving abilities.
• Entwicklung und Optimierung der CRM- und Lifecycle-Strategie, einschließlich der Erstellung skalierbarer Customer Journeys und Automatisierungen.
• Enge Zusammenarbeit mit funktionsübergreifenden Teams zur kontinuierlichen Optimierung der Customer Experience.
• Your communication skills in German and English are excellent
• You think data-driven, can design analyses, and directly convert these insights into Business Decisions and Campaign Optimization
• You work self-directed, are extremely proactive, and possess the problem-solving competence to confidently master challenges
• You master the planning, organization, prioritization, and implementation of multiple projects simultaneously
• You work efficiently and independently, but are also a strong Team Player. You are open to feedback and consistently focus on the results