Performance Marketing Manager

Join Mural, a company revolutionizing team collaboration and decision-making. As a Performance Marketing Manager, you will own Mural's paid marketing strategy, budget, execution, and reporting across various channels. You will work closely with partners in Product, Marketing, and Sales to drive demand and turn it into lasting growth. This role offers a fully remote work environment, flexible time off, and various benefits including health insurance and company equity.

USD 131,840 - 164,800

About MURAL

• Build and run a continuous experimentation program across audiences, creative, landing pages, and offers, and lead agency and vendor partners to execute and scale the program.
• 5+ years of hands-on B2B digital and performance marketing, owning paid search, paid social, and video or display with real budget responsibility

Responsibilities

• Own the strategy, budget, execution, and reporting for paid marketing across search, paid social, and video and display, running it as one connected program across the full funnel.
• Partner with the Data team on attribution and measurement to connect paid spend to real outcomes, and set performance targets to expand the program into new regions and languages.

Requirements

• Experience running paid inside a self-serve or freemium model, with a feel for how acquisition connects to activation and retention
• A full funnel operator comfortable across both self-serve growth and sales-assisted demand. You have owned awareness and demand creation, not only bottom funnel capture, and can show how top of funnel and account-based work pay off downstream
• A real point of view on measurement. You know where last-click falls short and have used holdouts, incrementally, or media mix testing to judge channels that do not attribute cleanly
• Comfort living in the performance data, with hands-on fluency in SQL, product analytics, and BI tools
• A self-starter who is motivated and scrappy, thinks through problems, and brings innovative solutions in a high-growth environment
• You design and read clean tests across audiences, creative, and landing pages, and you know what to do with an inconclusive result