Content and Brand Manager

The Content and Brand Manager is a brand creator and storyteller: you'll shape how Stratus shows up and sounds across social, video and written content, and turn our customers' stories into content that stops the scroll. You'll help roll out our new positioning, produce customer video stories, and give Product Marketing and sales the one-pagers and decks they need to tell a consistent story. This is a remote role based in the US with occasional travel.

About Gtp Software Inc

Our team of seasoned industry experts, skilled technology leaders, innovators, and entrepreneurs understands that fabrication does not occur in isolation, and increasingly, it may not happen within your own fabrication shop.

Through close relationships with our customers—who include some of the most innovative and largest MEP contractors—we have developed a suite of Stratus tools to digitize, automate, and optimize piping, plumbing, sheet metal, and electrical contracting.

Responsibilities

• Manage our social channels, including planning, writing, scheduling, and engaging with the community, and report on performance.
• Help shape and roll out new brand positioning, and make sure it carries through website, social, video, and sales content.
• Work with Product Marketing to document and maintain our tone of voice, and keep content consistent with it.
• Use AI to turn raw customer footage and transcripts into clips, posts and assets in every shape and size, then add the creative edge that makes them unmistakably Stratus.
• Travel on-site for customer video shoots; write scripts, interview customers on camera, and direct and manage the videographer from planning through final edit.
• Create one-pagers and other sales and marketing materials with Product Marketing.
• Help build and polish presentation decks for conferences and speaking sessions.
• Maintain a content calendar and look for ways to reuse each piece across channels.
• What we're looking for 4-6 years in content, brand, or social media (B2B or B2C).
• you take ownership, ship quickly, and aren't afraid to post something unexpected.
• Experience planning and running video shoots, including scripting, interviewing, and managing freelance or agency videographers.
• you use them daily to turn raw footage and transcripts into clips, posts and assets in every format, and you know how to take an AI draft and make it better.
• Documented brand voice and positioning applied across core content.
• A library of customer videos produced on schedule and on budget.

Requirements

• you can show work where you built or shaped a brand voice and told stories people remember.
• Portfolios, links and examples welcome.
• Skilled at presentation storytelling and clear, well-designed decks.
• Comfortable collaborating with Product Marketing, Customer Marketing, design, and sales, and managing several projects at once.
• Willing to travel for shoots; social scheduling and analytics tools experience is a plus.
• Success in the first year looks like A consistent social presence with a steady posting cadence and growing engagement.

A repeatable workflow that turns each customer video into a week of content across channels. A current set of one-pagers and speaking decks that sales and executives use. E-VERIFY STATEMENT Stratus participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only - we never use E-Verify to pre-screen applicants. E-Verify Notice Right to Work Notice

Stratus, deriving from the Latin term meaning 'layer', offers an advanced set of MEP specific solutions that seamlessly layer across a contractor's entire workflow from design to fabrication to installation.

Stratus provides the software layer an MEP Contractor needs to optimize profits with true "Data Driven Contracting."