Client CFO (Associate Level), Fractional CFO Services

We’re seeking an Associate-level Client CFO to serve as the lead finance partner for a portfolio of small business clients. You’ll run client engagements day to day: making sure the numbers are right, leading financial reviews with owners, and turning the results into practical decisions. This role offers a unique opportunity to work directly with our leadership team while making a meaningful impact on growing businesses that need strategic financial guidance.

About CounselFi

About CounselFi CounselFi is a Finance as a Service (FaaS) B-Corp helping small businesses across a range of industries with strategic finance advice. We specialize in construction, trades, and growing small businesses, providing bookkeeping, accounting, FP&A, tax, and outsourced CFO advisory, so our clients get a full finance department without building one in-house. We are committed to overhauling the back-office experience for small business owners, putting strategy at the forefront of decision-making.

Responsibilities

• You’ll Do Serve as the primary finance contact for a portfolio of clients, leading recurring financial reviews with business owners Prepare monthly financial statements, KPI dashboards, and variance analysis yourself, then present them with clear, actionable recommendations Review monthly closes prepared by our accounting team, and step in to fix issues directly: journal entries, reconciliations, accruals, and cleanup Build and own budgets, forecasts, and cash flow projections from the ground up Advise owners on pricing, profitability, cash management, and growth decisions Prepare job costing, WIP schedules, and percentage-of-completion reporting for construction clients Prepare lender packages and support financing, including SBA loan applications Roll up your sleeves on accounting work whenever a client needs it, from catch-up bookkeeping to complex transactions What Makes You a Great Fit 6+ years of accounting and finance experience, including controller, finance manager, or FP&A leadership, or public accounting advisory work with small business clients Strong command of GAAP, month-end close, financial statement preparation, and forecasting Proficiency in QuickBooks Online and Excel; Sage and Xero experience preferred Confidence leading client meetings and advising owners on financial decisions Self-starter mentality with the ability to manage multiple clients independently while following structured processes Genuine interest in business strategy and helping companies grow Natural ability to explain complex financial information clearly to non-accountants Nice to Have Construction accounting experience (job costing, WIP, AIA billing, retainage) CPA or progress toward a CPA Experience with SBA lending or lender reporting Experience with M&A QuickBooks ProAdvisor certification or SAGE certification Why You’ll Love This Role Direct Mentorship: Work alongside and learn directly from our President, James
• Delaney, who brings deep experience scaling companies and building them for sustainable growth.
• As you take on more complex clients and advisory work, you’ll grow into a senior fractional CFO role with expanded responsibility and compensation Meaningful Impact: Help business owners understand their numbers and make decisions that change the trajectory of their companies Variety: Exposure to a wide range of industries and business models Purpose-Driven Work: Join a B-Corp committed to positive business impact Position Details Full-time, on-site in Center City Philadelphia $100,000 base salary Health, dental, 401(k), PTO Performance bonus opportunity; with 401(k), total compensation of up to $120,000