Sr. Lifecycle Marketing Specialist

We’re seeking an experienced professional to join our Lifecycle Marketing team. The Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel lifecycle marketing campaigns.

The ideal candidate has lifecycle marketing experience, managing and executing email, SMS, push, and in-account messaging campaigns using a modern marketing automation platform.

This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line. This is a critical role with high expectations and zero room for error.

Responsibilities

• Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
• Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
• Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
• Collaborate directly with marketing & marketing analytics to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
• Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
• Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
• Monitor campaign send counts and performance
• Provide insight and subject matter expertise
• Skills that will help you thrive
• Your roadmap to success
• First 30 Days: Integration & Baseline Assessment
• Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships
• By 60 Days:
• Deep Expertise & Strategic Development
• Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance
• By 90 Days:
• Strategic Independence & Partnership
• Focus: Full autonomous authority, strategic roadmap execution, cross-functional leadership, and partnership

Requirements

• 5+ years of experience in lifecycle marketing with hands-on campaign execution, plus a degree or equivalent experience.
• Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
• Experience in email, SMS, push notifications, and in-account messaging strongly preferred
• Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, or similar tools that use modern DAG workflows
• Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoA
• Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
• Working knowledge of API events and webhooks
• Working knowledge of lifecycle marketing best practices
• Ability to work independently with minimal supervision

Preferred

• Solid understanding of JSON data structures and how to leverage them in a templating language is a plus
• Fintech or similarly highly-regulated industry experience is a plus
• Deeper dive into technical skills and project alignment with the Hiring Manager or team member
• Meet team members for collaborative discussions, problem-solving, or technical exercise

Pay

Compensation details: The salary for this position is $116,000 - $144,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.

Benefits

• We prioritize high-touch collaboration and flexibility. Whether you are working from our San Francisco or Phoenix offices or joining us as a fully remote team member, we provide the digital-first tools and intentional culture to keep you synced and supported
• A competitive salary and a 401(k) with a 5% company match to help you build long-term financial security
• We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverage
• Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace

Recruiter Call

A brief screening to discuss your experience and initial questions