SEO Content Writer

Aptean is seeking a skilled and versatile SEO Content Writer to join our global Digital Marketing team. In this role, you will write new content and refresh existing content across our English-language portfolio websites, including Logility, Merlin Business Software and SSG Insight. Working from briefs provided by the SEO Specialist, you will produce clear, accurate content that ranks well and converts. You will be part of our global SEO team, reporting directly to the SEO Lead, with responsibility for restoring organic growth across our English-language sites through fresh, high-quality content. This position is ideal for someone who writes well for business audiences and understands how search works.

About Aptean

Aptean is a global provider of mission-critical, industry-specific software solutions.

Aptean's compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

"At Aptean, our global and diverse employee base is our greatest asset.

We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.

Responsibilities

• Write blogs, landing pages, product and solution pages, and other web content for our English-language sites.
• Update and improve outdated content so it stays accurate, relevant and competitive in search.
• Write to briefs from the SEO Specialist, using target keywords naturally and structuring content for search and AI answers.
• Research our products and industries, working with product marketing and subject experts to get the detail right.
• Write in line with Aptean brand guidelines and each site's tone of voice.
• Write clear calls to action and content that moves readers towards enquiry or demo.
• Proofread and fact-check your work before handover for publishing.
• Work closely with the SEO Specialist, Web Content Specialist and wider marketing team.
• Your work is accurate, consistent and well-edited.
• You manage multiple pieces and deadlines across several sites.
• You work well from briefs and take editorial feedback in your stride.
• You can share examples of published web content.
• Aptean's purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations.

Requirements

• You have experience writing web content for B2B, software or technical audiences.
• You understand how to write content that ranks, including keywords, structure and search intent.
• You write plainly and precisely, and can explain complex topics simply.
• You get up to speed quickly on new industries and products.

Benefits

What’s in it for you?

• Pension.
• Life assurance.
• Remote working model About Aptean At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care.

Portfolio

Income protection scheme. 25 days holiday + bank holidays.

It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company." – TVN Reddy Aptean pledges to promote a company culture where diversity, equity and inclusion are central.

Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.

Disclaimer

This position is intended for direct applicants only. No agencies or third-party recruiters, please. Unsolicited agency submissions will not be considered.