Campaign Marketing Manager

Hunter, a fully remote company, as a Lifecycle Marketing Manager. In this role, you will own the strategy and execution of lifecycle marketing, focusing on increasing user engagement, conversion rates, and revenue.

Responsibilities

• You will work closely with various departments and report to the Head of Marketing.
• Your responsibilities will include email marketing, cold email marketing, co-marketing, affiliate marketing, social media, content creation, and reporting.

Requirements

• You should have at least 5 years of experience in a lifecycle marketing role and be comfortable with technology and data-driven decision-making. - Ownership of the strategy and execution of lifecycle marketing across various channels, including email, cold email, ads, social, affiliates, and partners. - Management of the onboarding and nurture engine to engage users, promote content, convert free users to paid plans, and increase lifetime value. - Collaboration with cross-departmental teams to own the full user journey, from search and account creation to converting to a paid plan, increasing usage, and limiting churn. - You have a curiosity to learn about, and connect challenges to messaging that engages, educates, and motivates increased product usage and brand affinity - You’re experienced in remote work and feel comfortable working independently, primarily through async communication - You take full ownership of the strategy, execution, and continuous improvement of lifecycle marketing across the full channel mix, including email, cold email, ads, social, affiliates, and partners - You are tech-savvy and a self-starter. we’ll train you on our system and tools, but you should generally be comfortable with technology, including , a CMS (like Wordpress), Canva, Claude, Planable, Posthog, Linear, and
• Notion - You are highly proficient at managing different projects, processes, and stakeholders (internal and external) to maintain control, communication, and success - You have at least 5 years experience with a lifecycle marketing role, with proven success in building onboarding and nurturing that contributes to sales pipeline, won revenue, and retention in a PLG model - You have strong verbal and written communication skills, and integrate these skills into AI workflows - You are data-driven (quantitative and qualitatively) and use an analytical mind to plan, execute, and experiment on campaigns and conversion rate optimization, employing small-bets to identify growth loops to invest further - You have deep empathy of our users and not only understand, but plan around the B2B buying cycle, creating timely, helpful, and motivating communication to our users as they go through their year and all it brings - Bonus points if you’ve worked with tools like , understand this category, and have worked within it or in a related category (e.g. email marketing)

Join

USD 84,000 - 97,000