Marketing Operations Manager (Funnel & Lifecycle)

Join Justworks, a multi-product platform revolutionizing the go-to-market operating model. As the Marketing Operations Manager - Funnel & Lifecycle, you will own the operational processes and data requirements that guide prospects and customers through their journey. Collaborate with various teams to translate strategies into effective execution and use data and AI to enhance decision-making. This hands-on role requires strong analytical skills and experience in marketing operations. Enjoy benefits such as paid volunteer work, parental leave, and extensive learning opportunities.

Responsibilities

• Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths.
• Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement.
• Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action.
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration
• Practical experience using AI and automation to improve GTM operations

Requirements

• Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions
• Excellent cross-functional partnership skills and the ability to build agreement around shared decisions
• Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data
• A track record of improving processes across teams and systems
• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function
• Strong analytical judgment and the ability to identify why prospects or customers are failing to progress

Pay

USD 121,000 - 151,000