Email Automation Manager

Join our team as an Email Automation Manager, where you will be responsible for the architecture of our customer communication. You will design and manage complex automated workflows, develop high-converting nurture streams, and own the end-to-end customer journey. You will also analyze churn indicators, ensure seamless integration between our systems, and continuously iterate on journeys through A/B testing.

Proven track record of using automation to directly improve conversion rates and reactivation rates

Responsibilities

• Design, build, and manage complex automated workflows within the Customer Engagement Platform, ensuring seamless integration with core systems.
• Develop high-converting nurture streams tailored to key business verticals, and own the end-to-end customer journey to improve drop-off rates.
• Continuously iterate on journeys through rigorous A/B testing, and establish dashboards to monitor key KPIs including deliverability, engagement, and conversion rates.
• Strong understanding of HTML/CSS for email templates, API integrations, and data architecture
• Knowledge of GDPR and data privacy compliance best practices

Requirements

• This role requires a deep proficiency with a leading Customer Engagement Platform, strong understanding of HTML/CSS, and a proven track record of using automation to improve conversion rates.

Deep proficiency with a leading Customer Engagement Platform

• Experience in using customer retention and nurture to drive growth
• Collaborative, partnering closely with Marketing, Product and Sales to ensure the right data points are captured and utilised to fuel truly intelligent personalisation at scale
• Treats communication the way they would in their own business and obsesses over the details of every user journey
• 5+ years of hands-on experience in Email Marketing, CRM, or Marketing Automation, specifically managing complex lifecycle journeys
• Experience managing cross-channel journeys